
From Dreams to Reality: Join Space Goods Founder, Matt Kelly, on his inspiring journey to revolutionise wellness with functional mushrooms; the powerful ancient adaptogens.
Birthed from his own life experience and the emotional rollercoaster of building a brand, Matt and his community are changing lives one sip at a time!
Would you consider this form of micro-dosing if it promised limitless focus and help you live to your full potential?
#Microdosing #MentalHealth #WellnessJourney #MindfulLiving #Psychology #Therapeutic #Psychedelics #EmotionalHealth #nootropics #spacegoods #mushrooms #podcast
Sep 14, 2023
39 min

DIY Ice Cream to Downing Street: A Thailand trip that changed everything
Join us for an inspiring conversation with Henry Milroy, where we dive deep into the world of entrepreneurship, innovation, and the exciting journey of building a business empire.
From starting with DIY ice cream kits to making a mark at 10 Downing Street, Henry shares valuable insights, discusses overcoming challenges, and reveals the strategies that have led to their thriving e-commerce brand.
Discover the power of routine, the impact of ADHD, and the importance of celebrating small wins on the road to success. Don't miss this captivating episode with a true entrepreneurial powerhouse!
#entrepreneur #founder #podcast #mindset #icecream #innovation #adhd #innovation
05:13 Introduction
01:50 Henry's dissatisfaction with his university experience.
02:31 Mention of Henry and his friend travelling to Thailand.
02:45 Encounter with a crowd around the ice cream stand.
02:53 A new way of making ice cream.
03:11 Mention of ADHD and difficulty focusing on one thing.
03:31 Reading books and exploring entrepreneurship.
04:04 Discussion about the decision to leave university.
05:08 University isn't for everyone
06:14 Education needs to change
07:13 Thailand epiphany
14:06 Business challenges
14:29 Customer service challenges
15:36 Labour-intensive process of making ice cream.
16:49 Product innovation.
17:08 Endless possibilities.
26:08 Audience targeting.
26:33 Plans for expansion.
26:54 Events Industry.
27:46 New products.
28:25 Future plans.
Sep 1, 2023
36 min

In this captivating interview, Lucy Hitchcock, the mind behind Partners in Wine, reveals her secrets to success. Watch as Lucy shares her journey from a simple idea to a viral sensation, discussing how she strategically launched her outdoor lifestyle products and formed a passionate community around them. Discover her innovative marketing tactics, including TikTok, value association, and scarcity strategies that led to a record-breaking launch day. Lucy's infectious energy and insights will inspire and empower anyone dreaming of launching their own business. Tune in if you have a hunger for building your brand, engaging with customers, and finding your path to entrepreneurial success!
00:00 Intro and greeting
21:20 Lockdown ideas
24:04:22 Product challenges
28:11 Audience engagement
32:59 Success and failure
36:47 TikTok viral
40:21 Inspirational stories
41:09 Feelings and experiences
42:13 Business challenges
43:07 Customer loyalty
44:48: New product plans
01:01 The power of scarcity
01:03 Mindset
01:06 Influencer marketing
Aug 18, 2023
1 hr 12 min

Join us for an inspiring conversation with JT, co-founder of Black Rifle Coffee Company, as he shares the remarkable journey of this veteran-owned coffee brand.
From military service to building a premium coffee brand, Black Rifle Coffee has conquered the market with its authentic approach and entertaining content.
Discover the origins, marketing strategies, and future plans of this coffee giant with a heart for giving back to the community. Learn how they transformed from a small startup to a major player in the coffee industry.
Don't miss this exclusive sit-down with JT and get a taste of the Black Rifle Coffee Company's unconventional approach to marketing that shook the US
00:00 Intro and greeting
05:18 Meet JT
23:09 US Air Force
01:06 How the military helped JT's business skills
01:31 How they broke into the coffee business
01:55 Black Rifle Coffee Company branding controversy
02:16 Business planning and strategy
02:24 The origin of the ''Black Rifle Coffee'' name and how it connected to their service rifle
02:43 His business partner's contagious passion for coffee
03:21 Therapeutic aspect of making coffee while deployed
03:48 Transition from military life to starting a business
04:06 Product offering
04:32 Challenge of competing against the coffee giants
05:18 Importance of authenticity and community engagement
05:37 Advice to other brands
06:28 Maintaining quality and excellence as they grow
06:30 Overcoming challenges and scaling up
06:50 supporting veteran nonprofit organisations
07:12 Marketing strategy and entertainment-focused content
07:56 The challenges of building a brand
08:01 Navigating mass-market retail
08:29 JT shares his perspective on the future growth of Black Rifle Coffee Company
Aug 3, 2023
23 min

Welcome to the "Art of Persistence," a series that explores the challenging yet rewarding journey of individuals who have dared to walk the road less traveled. This podcast delves into the unique stories of creative entrepreneurs, highlighting their struggles, triumphs, and the lessons they’ve learned along the way.
In this episode, we speak with Oli, a determined artist who dared to break free from the expectations and prejudices of her surroundings to pursue her true passion. From overcoming a school's rejection of her artistic dreams, navigating the world of traditional employment, to the highs and lows of starting her own business, Oli’s story is a testament to resilience, adaptability, and the power of staying true to one's calling.
Join us as we dive deep into her journey, offering insights into the realities of building a business from scratch, the importance of resilience, adapting to change in the face of a global pandemic, and how she leveraged unconventional marketing strategies to grow her brand. This is an episode packed with heartfelt experiences, invaluable lessons, and inspiration that will motivate you to embrace your journey, no matter where you are on your path.
Jul 7, 2023
30 min

Welcome to another thrilling episode of "Beyond the Helmet: The Visionary Journey of Daniel Rees." Our guest today is an entrepreneur who not only revolutionized the helmet industry with Ruroc, but also transformed the world of business with WAU, his innovative platform. From a startup to a $160 million dollar empire, Ruroc has set new safety and design standards across the globe, while WAU continues to disrupt the norm with groundbreaking ideas. Join us as we delve into the fascinating story of Daniel Rees, his entrepreneurial spirit, and his bold vision. Learn how he created businesses that challenge the status quo and push the boundaries of innovation. This is a journey about resilience, risk-taking, and redefining industries - you don't want to miss it!
Jun 22, 2023
22 min

In this insightful episode, we delve into the personal journey of a successful entrepreneur who battled the odds, from his first business failure that landed him in the hospital, to dealing with severe ADHD (5:00), and the turning point at 22 that changed everything (4:30). He shares the hard truths behind starting a business, the highs and lows, and how his entrepreneurial journey has made him more resilient (14:22). He emphasizes the importance of understanding oneself, especially for those with ADHD (11:35), and the reality of entrepreneurship: some days are just going to be tough (15:05).
Our conversation takes a deeper turn as we discuss CanO Water, the unique business that rose from the ashes of a failed venture. Why cans of water (19:00)? The reasons are intriguing, spurred by a trip to Thailand and witnessing the shocking pollution caused by plastic bottles (19:42). We delve into the startup's early years, their creative guerrilla marketing tactics (28:42), and the game-changing moment in 2018 that almost never happened (30:15). Experience the thrill of explosive growth as we recount going from selling a few hundred thousand cans in 4 years to 12 million cans in 2019 (33:46).
We wrap up with forward-looking discussions on our ambitious 10-year vision to remove 1 billion plastic bottles from circulation (37:00), the importance of teamwork in entrepreneurship (39:40), and how to handle the pressure of competition (40:00). Plus, we explore a fascinating story about a machine invention to recycle plastic (43:00) and share some insider investment stories, including an investment from Ricky Gervais (49:30).
Jun 1, 2023
57 min

In this episode, we dive into the entrepreneurial journey of Joshua White, the founder of Copycat Fragrances, a perfume company revolutionizing the industry with affordable alternatives to high-end brands.
From his early aspirations to start his own business to the challenges faced along the way, Joshua shares valuable insights and experiences that have shaped his success. Join us as we explore topics such as strategic decision-making, the power of meditation, marketing tactics, customer acquisition, product refinement, and the future of Copycat Fragrances.
Whether you're an aspiring entrepreneur or simply interested in the fragrance industry, this episode offers inspiration and practical advice from a thriving business owner.
May 25, 2023
48 min

In this lively episode of our podcast, we dive deep into a world where reality TV, entrepreneurship, and beer intersect. Our guest, a charismatic former star of 'Made in Chelsea', shares his unique journey. He harnessed the power of prime-time television as a springboard to propel his beer brand to prominence. A testament to savvy entrepreneurship, this episode is filled with nuggets of wisdom and entertaining anecdotes from the trenches of a fiercely competitive beer industry.
Our guest discusses his early career decisions, shedding light on the conflict between reality TV and the corporate world. He had reservations about joining a reality TV show due to potential impacts on his professional image, fearing it could restrict future opportunities. But the experience led him to a newfound respect for the industry, observing the array of successful careers and businesses it's spawned.
Listen in as our guest shares his 'aha' moment – a breakthrough idea that sets his brand apart. Recognizing the high demand for caffeinated drinks and the popularity of beer, he asked himself a pivotal question: why not combine them? This spark of inspiration gave birth to the world's first caffeine-infused beer, and thus, a game-changer was born in the global beer industry.
Explore the trials and tribulations of this journey, including initial challenges, consumer testing, and overcoming the initial hurdles. Hear about the unexpected insights gained when hiring consultants, leading to the realization that sometimes, you are the most knowledgeable person in your own field. Learn about the philosophy of failing fast, learning quickly, and the importance of making decisive decisions.
May 19, 2023
39 min

Dive deep into the entrepreneurial world with Lorrie Haines in this captivating episode of our podcast. In an inspiring and insightful conversation, Lorrie shares his journey of creating Shoorah, his innovative new business venture. Discover how he navigated the challenges and triumphs of entrepreneurship, shedding light on his strategic thinking, decision-making process, and the keys to his success.
Whether you're an aspiring entrepreneur or an experienced business leader, you'll find valuable takeaways as Lorrie divulges the unique strategies and philosophies that shaped Shoorah. Learn about the genesis of his business idea, the hurdles he overcame, the successes he achieved, and the lessons learned along the way.
Moreover, Lorrie Haines talks about the current trends and future perspectives in his industry, providing invaluable insights for those looking to understand the dynamics of the business world today.
In this episode, you'll also get a behind-the-scenes look at Shoorah's operations, its unique value proposition, and the factors that set it apart in a competitive market. Lorrie explains his vision for Shoorah, emphasizing its commitment to customer-centricity, innovation, and sustainable business practices.
Join us in this enlightening conversation and get inspired by Lorrie Haines' entrepreneurial spirit, his passion for innovation, and his relentless pursuit of success. This is an episode you won't want to miss if you're interested in entrepreneurship, business strategies, innovative startups, or the journey of building a business from scratch. Tune in now to get a masterclass in entrepreneurship and business innovation.
May 11, 2023
1 hr 21 min
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