From Here To There
From Here To There
Justin Watkins
Marketing mentorship for every step along the way. Your host is Justin Watkins of Native Digital.
Emily Elizabeth - VP, Marketing at Onspring
In this episode, CEO and Founder of Native Digital, Justin Watkins hosts a dynamic conversation with Emily Elizabeth, VP, Marketing and Executive Team Leader at Onspring, who shares her journey from working in advertising agencies to client-side roles in B2B SaaS companies, teaching at a university, and then starting her own business. They discuss how creative ideas and business strategies work together, the differences between fast-paced and slower work environments, and the importance of being adaptable. This episode also delves into real-world examples of marketing principles, emphasizing the value of case studies and practical experiences. For more marketing resources, check out nativedigital.com
May 28, 2024
52 min
George Brooks - Founder, Crema
George Brooks is the founder of Crema, a design and technology consultancy building custom software. He is well known for his uniquely empathetic approach to mentorship and leadership — tied together with design thinking. In this episode you'll hear Justin Watkins, CEO & Founder of Native digital, talk with George about being the business of replacing yourself by creating principles instead of policies, about surrounding yourself with the people you want to be influenced by, and even young talent building muscle memory through mimicking the work they're inspired by.For more creative performance marketing resources, check out nativedigital.com
May 21, 2024
48 min
Brian Brooker - VP Global Creative at Garmin
Mentorship is not just delegating tasks and telling a team what to do. In this episode, Brian Brooker, VP Global Creative at Garmin, talks about a true leadership mindset and how to get the most out of your marketing team — whether they are data and performance talent or creatives. For more growth marketing resources, check out nativedigital.com
May 13, 2024
43 min
Paul Piggott - Growth & Performance CMO
If you've ever wondered how to combine the powers of creative and performance marketing, this episode is for you. Join CEO and Founder of Native Digital, Justin Watkins, and CMO Paul Piggott as they discuss how to deal with the demands placed on marketers in fast growth organizations. From high level concepts like incrementality and predictive models down to reverse engineering KPIs, there's something for every marketer no matter your career stage.Check out more marketing resources at nativedigital.com
May 9, 2024
29 min
Eden Bidani - Conversion Copywriter, Messaging Strategist
Join us on "From Here To There" as Native Digital's own Justin Watkins chats with Eden Bidani, a top-tier conversion copywriter and messaging strategist. Eden specializes in transforming tech companies' messaging to captivate and convert their audience effectively. Tune in to hear Eden's take on the marketing journey.Check out nativedigital.com for more marketing insights and resources.
Apr 29, 2024
39 min
Gary Stein - CMO at Virtuo
Ever wondered how the best in the business turn challenges into opportunities?Join us in our new podcast series "From Here To There" where our host, Justin Watkins, Founder & CEO of Native Digital engages with leading marketers to reveal their career paths, strategies, and the advice they swear by. In this episode we get into the challenges, breakthrough moments, and most important learnings that propelled Gary Stein, to be the CMO at Virtuo. Check out nativedigital.com for more marketing insights and resources.
Mar 22, 2024
53 min