Show notes
People are finding websites more and more manipulative. And we don't mean this word lightly. Why is this the case? In large part, it's because of the shitty tactics people are using on sites. But really, it's because websites care far more about short term sales and metrics instead of focusing on LTV. And that leads to hacks, not long term gains. Made With Intent released a REALLY great report which went into detail on this, and I had the man, myth, and legend David "Zedd" Mannheim on the pod to chop it up to discuss that report (among other things). We got into:- Why People Feel Like Websites are Manipulative- How Popular 'Best Practice' Tactics Are Probably Hurting You Way More Than Helping- Tips and Tricks on Maximizing Your Popups (WITH DATA)Timestamps:00:00 Episode Start5:05 People Feel Websites Are Too Manipulative11:12 Websites Seem to Prefer Sales Over CX14:40 What Are Pop Ups Getting Wrong19:02 Marketers Are More Focused On Numbers Than Humans26:56 Does Social Proof Still Work In 202531:18 Scarcity Messaging35:55 Discounting Isn’t A Strategy42:02 Segmentation Is One Of The Most Important Things To Focus OnGo follow David Mannheim on LinkedIn: https://www.linkedin.com/in/davidleemannheim/ Download the full report here (it's a REALLY good read):https://www.madewithintent.ai/the-intent-gap-report Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/
