The books definition of Positioning: “Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about." Five Components of positioning:<ul>
<li>Competitive alternatives</li>
<li>Unique attributes</li>
<li>Value (and proof)</li>
<li>Target market characteristics</li>
<li>Market category</li>
<li>Relevant Trends (Bonus)</li>
</ul>Ten Step Positioning Process:<ol>
<li>Understand the Customers who Love Your Product</li>
<li>Form a positioning team</li>
<li>Align Your Positioning Vocabulary and Let Go of Your Positioning Baggage</li>
<li>List Your True Competitive Alternatives</li>
<li>Isolate Your Unique Attributes or Feature</li>
<li>Map Attributes to Value “Themes”</li>
<li>Determine Who Cares a Lot</li>
<li>Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position it</li>
<li>Layer On a Trend (but Be Careful)</li>
<li>Capture Your Positioning so It Can Be Shared</li>
</ol>For the curious...<ul>
<li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/">Obviously Awesome on Amazon</a></li>
<li><a href="https://aprildunford.com/entrepreneurship/obviously-awesome-a-product-positioning-exercise/">Obviously Awesome: A Product Positioning Exercise</a></li>
<li><a href="https://userlist.io/positioning-overhaul/">Userlist's Positioning Overhaul</a></li>
</ul>

Jesse Mecham, YNAB: Company Vision & Bias Towards Action

A podcast about how to be effective at independent remote work featuring companies like Disney, Basecamp, Convertkit, YNAB, and more.