Recently I recover from Coronavirus and I wanted to share my experience with it to help others.
Jan 12, 2021
14 min
In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.
Oct 7, 2020
20 min
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.
Sep 26, 2020
16 min
If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.
Sep 15, 2020
32 min
What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.
Sep 8, 2020
14 min
Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?
Jul 7, 2020
14 min
The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.
Jun 9, 2020
25 min
Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels.
May 12, 2020
1 hr 4 min
With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.
Apr 29, 2020
8 min
Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.
Apr 24, 2020
16 min
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