
One of the most prevalent fears I hear from online biz owners, is that they are scared of being cancelled or publicly criticized.
And look, that’s a very legitimate and valid fear.
BUT, it’s also one that may be holding your biz back from more visibility, scaling and impact that you want.
In this episode, I go deep into understanding why this fear is so paralyzing, and how you can navigate the challenges of more visibility and criticism WHILE staying true to your authentic voice.
0:09:45 - Caitlin spills the tea on the tiny world of Instagram and the drama of fearing cancellation.
0:10:16 - Dive into the world of giving a f*ck because, let's face it, humans are wired that way!
0:11:17 - Unveiling the secrets of handling cancel culture with shadow work and emotional intelligence - the superhero tools of the digital age.
0:13:09 - Caitlin's "Cancel Chronicles" where she reflects on feedback and the art of staying true to your message.
0:19:10 - Embracing the shade: How to distinguish between shady feedback and constructive criticism like a boss.
0:20:38 - From canceled to comeback: Lessons on growth and transformation from the cancel culture hall of fame.
Resources:
FREEEE:
Grab the Shadow Work Prompts for Biz owners here
Join the Wealthy & Worthy replay here
https://academy.shadowalchemycoaching.com/l/wealthy-worthy/
MASTERMIND:
BADASS CEO mastermind starts TOMORROW! DM me on IG to join.
IG: https://www.instagram.com/catlouisedunn
Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
Jun 3, 2024
23 min

We’ve all been there - you launch your exciting program to the world.. And…. get a few bites off the bat.. Then crickets *ugh*
Today’s episode is all about that crucial middle phase of your launch, when everything can feel a bit f*cked.
If you’re ready to stop having dead launches, this one's for you, sis.
00:20 - How to rock your launch with authenticity, resilience, and a touch of magic.02:32 - Dive into a practical guide on managing yourself during a launch for long-term success.05:17 - Understand the importance of staying genuine and consistent throughout your entrepreneurial journey.07:36 - Discover different buyer behaviors and effective strategies to engage your audience authentically.
10:00 - Embrace the power of holding onto your vision and energy during the crucial phases of your launch.11:53 - Uncover the truth about detaching from outcomes and finding balance in the unpredictable world of entrepreneurship.12:27 - Why managing your emotions and a sense of detachment is required for a sustainable business
Resources:
FREEEE:
Grab the Shadow Work Prompts for Biz owners here
Join the Wealthy & Worthy replay here
https://academy.shadowalchemycoaching.com/l/wealthy-worthy/
MASTERMIND:
BADASS CEO mastermind starts TOMORROW! DM me on IG to join.
IG: https://www.instagram.com/catlouisedunn
Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
May 26, 2024
21 min

Today, let's talk about stepping into your CEO energy to quantum leap your business.
I'll be spilling the tea on my own journey, from my best friend moving out and the grief that followed, to balancing human emotions while still showing up as a badass business owner.
In this episode I’ll be teaching you how to ask yourself the right questions, honor your personal needs, and make bold moves in your business that help you scale.
We're diving deep into the gap between who you are and who you want to be.
Ready to own your power and make some serious money while staying true to yourself? This ones for you.
Time stamps:
00:56 Navigating Life's Challenges: The Power of Emotional Regulation
05:03 The Intersection of Humanity and Business: Finding Balance
12:01 From Emotional Turmoil to Business Mastery
16:32 The CEO Mindset: Strategies for Scaling Your Business
28:06 Shadow Work and Business: Bridging the Gap for Success
33:25 Quantum Leaping Your Business with CEO Energy
Resources:
FREEEE:
Grab the Shadow Work Prompts for Biz owners here
Join the Wealthy & Worthy replay here
https://academy.shadowalchemycoaching.com/l/wealthy-worthy/
MASTERMIND:
BADASS CEO mastermind starts 27th of May, DM me on IG for all the details.
IG: https://www.instagram.com/catlouisedunn
Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
May 20, 2024
35 min

This no-holds-barred episode slices through the fluff to hit you with the hard truth to why people aren't snapping up your coaching services.
Whether you're selling coaching or capybaras, the principles are the same. It's all about cracking the code of human psychology to make your offer irresistible—without sliding into the dark arts of manipulation.
This episode is a sassy shake-up designed to revolutionize your approach to business. It's time to stop being a wallflower in your industry and start being the life of the sales party.
Time stamps:
01:24 Personal Journey Through Business Pivot and Growth
08:14 The Power of Authority in Business and How to Harness It
16:41 Understanding the Value Exchange in Sales
22:41 Debunking Social Media Myths
23:08 Audience Size vs. Impact
23:39 Engagement Isn't Everything
25:31 Niche Down to Stand Out
27:03 Why People Love Your Content But Don't Buy
27:10 The Power of Personal Story in Content
27:59 Aligning Your Offer with Your Audience
29:22 Internal Work for External Success
33:47 Mastering Your Social Media Presence
35:27 Embracing Leadership and Authority
36:13 Navigating Disagreements and Criticism
38:28 Crafting Impactful Content
Resources mentioned:
Join the Wealthy & Worthy FREE training: https://academy.shadowalchemycoaching.com/wealthy-worthy/
Check out badass CEO: https://completebycaitlin.com/badass-ceo
Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
May 6, 2024
44 min

Get ready for an chaotic episode where we dive into a whirlwind of laughter, business blunders, and the art of embracing chaos with this entertaining AF conversation.
From setting dog tails on fire in sacred ceremonies to reverse crashing into garages, this episode covers the spectrum of 'what the heck' moments in business and life.
Today I am joined by one of my besties and fellow biz owner, Ro, as we chat about tackling the fears of being 'too much,' why we take a lot of imperfect action, and the comedic gold of navigating tech setups gone wrong.
We spill the beans on their most cringeworthy yet enlightening experiences, proving that the road to success is not only paved with challenges but is also lined with uproarious laughter.
Get ready for a series of rapid-fire Q&As, insightful yet hilarious realizations, and a refreshing take on building businesses, dealing with extroverts vs. introverts, and why being your authentic, stabby self is the best marketing strategy out there.
Time stamps:
00:17 Diving Deep into Business Realities and Social Media Facades
01:02 The Business of Being Besties: A Candid Conversation
03:05 Navigating Business Changes and Personal Growth
04:37 The Extrovert-Introvert Dynamic in Business and Life
06:16 Embracing the Unstructured
12:46 Human Design and the Journey of Self-Discovery
16:36 The Art of Sales: Conversations, Not Scripts
25:25 Navigating Business Pivots and Personal Challenges
31:57 Embracing Leadership and Overcoming Self-Doubt
34:37 The Power of Shadow Work in Personal and Business Growth
44:31 Strategies for Managing Stress and Imperfection in Business
54:28 Marketing Authentically: Being True to Yourself
01:01:19 Reflections and Future Plans
Apr 23, 2024
1 hr 2 min

This insightful & inspiring episode features Cat Dunn in a dynamic conversation with Caitlin, showcasing Cat's incredible journey from a challenging abusive relationship to thriving in personal and business growth.
Cat dives deep into how shadow work, embracing her uniqueness, and the unwavering support of community propelled her from feeling lost to founding OBM Motley Crue, a sanctuary for online business managers.
Her story isn't just inspiring—it's a rallying cry for anyone searching for their voice, identity, and a community that echoes back their worth.
Get ready to be moved and motivated by Cat's transformation and learn how embracing your true self can not only change your life but also shape your business into a reflection of who you truly are.
Time stamps:
00:00 Diving Deep into Personal Transformation and Business Growth
02:04 Embracing Uniqueness: From Corporate to Entrepreneurship
16:11 Navigating Challenges: From Toxic Relationships to Business Success
22:32 The Healing Power of Coaching and Community Support
29:18 The Struggle and Strategy of Balancing Work and Personal Crisis
29:40 Building a Business Amidst Personal Turmoil
30:05 A Turning Point: Leaving the Relationship and Its Aftermath
30:56 Rebuilding Life and Business: The Road to Recovery
32:15 Embracing Authenticity: A New Chapter in Business and Personal Growth
42:45 The Power of Community in Healing and Business Success
If you would like to connect with Cat, you can do so here!
IG - https://www.instagram.com/catlouisedunn
FB - https://www.facebook.com/catlouisedunn
LI - https://www.linkedin.com/in/catlouisedunn
Website - https://catlouisedunn.com
OBM Motley crew - https://www.notion.so/catlouisedunn/OBM-Motley-Crew-d1e6b4c3a245461cae86eed0f09bf3d3
Apr 16, 2024
1 hr 3 min

One of the things that shits me the most, is when people just tell you to ‘just do it’ when you KNOW you need and want to do it, but you feel like you’re completely frozen and unable to.
Today I want to talk about that struggle and how you can actually shift it and start moving forward.
Tune in to learn:
Why you keep telling yourself you want to do something but can’t seem to do it
Why motivational content isn’t always helpful if you feel stuck
How trauma and shadows can impact different nervous systems
What to do if you are feeling stuck
RESOURCES:
SCALE WITH SHADOW WORK MASTERCLASS: https://completebycaitlin.com/scale-with-shadow-work
FREE ADVICE COLUMN: https://docs.google.com/forms/d/e/1FAIpQLSfQ7jlFz8mtq4CdlGFmhnZlgsxdp-zSyY5M-Jnqln12qZ0pFA/viewform
[FREE] GOOD GIRL, GONE BAD MASTERCLASS: https://academy.shadowalchemycoaching.com/good-girl-gone-bad-masterclass/
Apr 8, 2024
18 min

As a business owner.. You need to sell. It’s like.. The whole point of being a business owner.
One of the things I hear the most in service based business is how much selling gives people the ick.
After being in sales for 7 years, I can tell you that selling gets to be FUN and ETHICAL.
So, in this episode, I’m going to help you start to unpack why might actually be hating sales so you can shift your relationship with it and make more $$$$
Tune in to learn
Why I LOVE selling
How not to get in the trap of unethical seling
The 5 reasons most people hate selling
How to change your relationship with selling so you can make more money
RESOURCES:
SCALE WITH SHADOW WORK MASTERCLASS: https://completebycaitlin.com/scale-with-shadow-work
FREE ADVICE COLUMN: https://docs.google.com/forms/d/e/1FAIpQLSfQ7jlFz8mtq4CdlGFmhnZlgsxdp-zSyY5M-Jnqln12qZ0pFA/viewform
[FREE] GOOD GIRL, GONE BAD MASTERCLASS: https://academy.shadowalchemycoaching.com/good-girl-gone-bad-masterclass/
Apr 1, 2024
36 min

After being in this industry for over 6 years, I’ve seen a lot of people come and go.
What I am bringing to you, is the 3 things I see coaches struggling with the most that impacts their business - because then you can do something about it, and not just survive but thrive in this industry.
Tune in to learn
Why your business isn’t taking off, even if you’re ‘doing all the things’
The real reason you might be experiencing imposter syndrome
Why your relationship with sales and your product suite matters
How shadow work may be the answer to scaling your business
RESOURCES:
SCALE WITH SHADOW WORK MASTERCLASS: https://academy.shadowalchemycoaching.com/scale-with-shadow-work-masterclass/
FREE ADVICE COLUMN: https://docs.google.com/forms/d/e/1FAIpQLSfQ7jlFz8mtq4CdlGFmhnZlgsxdp-zSyY5M-Jnqln12qZ0pFA/viewform
[FREE] GOOD GIRL, GONE BAD MASTERCLASS: https://academy.shadowalchemycoaching.com/good-girl-gone-bad-masterclass/
If you loved this episode, please rate, leave a review and share!
Mar 25, 2024
34 min

Do you struggle with your relationship with food? Maybe you find yourself struggling with stress eating, binge eating, trying to ‘diet’ only to go back to binging afterwards, or maybe you need to be so strict with your food that the thought of not having control over it gives you severe anxiety..
And what about your relationship with your body? Do you pick it apart in the mirror and find everything that’s wrong with it? Do you feel you need to cover it up for some reason? Do you only think you’re good/attractive/sexy when you look a certain way? Do you feel hate towards your body?
These are all pieces that Crystal and I have experienced throughout our lives and catalyzed a big part of our own healing journey.
In this episode we go deep into our own experiences with food and body image, and how we healed it.
Tune in to learn:
How underlying food/body issues can manifest differently
The impact our society has on how we feel about bodies
How body dysmorphia can be created
How to know what you’re needing to help you heal
The different shadows we need to meet along the way
Why food and your body aren’t really the problem at all, and what is
Tools to help you start your journey to self acceptance
Join the IGNITE retreat waitlist: completebycaitlin.com/ignite
If you would love to connect with Crystal, please do so here: @crystal.angwin
If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help
Mar 18, 2024
59 min
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