Social Media is all around us.  But sometimes we're so inundated with it that we become overwhelmed.  What's more, our over-familiarity with it can become unfamiliarity.  So why not take a moment to re-think the nature of social media.  What is it?  How does it work?  How can it be used well?  That's the strategic help you'll get on this podcast, part 2 of a 3 part series on Influence.