In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Scott Schubiger, Chief Development Officer at Massage Heights. Scott has been in the franchising world for a long, long time, even though it doesn't look like it. He may still look like a spring chicken over here, but he's definitely been in the game longer than most. Specifically, Trevor and Scott discuss: How important culture is at the franchise level How to find great franchisees Ongoing franchisor support The importance of goal setting at the franchisor level The Massage Heights strategy inside of the franchise community The importance of continued innovation    Connect with Scott Schubiger: https://www.linkedin.com/in/scottschubiger/ Learn more about Massage Heights at https://www.massageheightsfranchise.com/ This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Red Boswell, President of IFPG.   IFPG, the International Franchise Professionals Group, is the most trusted franchise consultant group in the world. They have 650+ consultants in the United States.   A franchise purchase tends to be one of the biggest life decisions a franchisor can make, so why wouldn't you want to work with a seasoned veteran expert that'll help match you with the right opportunity?   To find out what legal and financial foundations you need to focus on at the start of acquiring a franchise, tune in to this week's episode!   Connect with Red Boswell: https://www.linkedin.com/in/redboswell/   Learn more about IFPG at https://www.ifpg.org/   Find out how you can take your business' online marketing to the next level at https://lsm.works/   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

In this episode of FranchisORBust, LSM CEO Trevor Emerson speaks with Jon Brovitz, Arizona Area Developer at Scissors & Scotch. Jon has been in the franchise space since 2003, with a lot of success across multiple different brands. The first couple of things he looks at in a franchise is the concept itself to make sure it's marketable, then the people.  Whenever he bought Scotch & Scissors, he really liked the founding team.  He sums it up as looking for some founders that develop a great culture that you're essentially buying into. You're buying into that culture so you can propagate it, bring your own spin to it, and believe in it. Learn what specific traits and opportunities convinced him to throw his weight behind Scotch & Scissors by listening to this episode!   Connect with Jon Brovitz: https://www.linkedin.com/in/jon-brovitz-7962997/ Learn more about Scissors & Scotch at https://scissorsscotch.com/home Find out how you can take your business' online marketing to the next level at https://lsm.works/   This episode is brought to you by Hamm's Beer The beer…refreshing! Brewed from a true family tradition starting in 1865 in Minnesota, the Land of Sky Blue Waters, Hamm's uses the purest water and choicest barley malt, grain, and hops. Whether you're talking business, franchising, or anything else, it's always good to have a nice sip of American beer meant to be enjoyed by all. Turn your fridge into a palace today and visit https://www.hamms.com

In this episode of Franchisor Bust, LSM’s CEO Trevor Emerson chats with Peter Carlson, a Partner at Pet Evolution Franchising.   Peter's dog Leo was struggling with his digestive system and getting sick all the time. So Peter went online to research it. After trying some products that didn't work, he ended up going to a specialist in nutritional dog food, Pet Evolution, where he learned that raw meat is preferred by dogs.   Peter's franchise experience and savvy came into play when he recognized a superior product and decided to take it to market and grow it. He had no plan or thought process other than sinking his teeth into something he thought was an excellent product.   Now, less than five months in, he's registered in all 50 states and the trajectory is incredible.   Connect with Peter Carlson: https://www.linkedin.com/in/peter-carlson-b4246ab/   Learn more about Pet Evolution and its franchising options at https://petevolutionfranchising.com/   Find out how you can take your business's online marketing to the next level at https://lsm.works/   This episode is brought to you by Hamm's Beer   The beer...refreshing! Brewed from a true family tradition starting in 1865 in Minnesota, the Land of Sky Blue Waters, Hamm's uses the purest water and choicest barley malt, grain, and hops. Whether you're talking business, franchising, or anything else, it's always good to have a nice sip of American beer meant to be enjoyed by all. Turn your fridge into a palace today and visit https://www.hamms.com