Franchising is an amazing business model to become an entrepreneur, however it is not a full-proof choice. You have to have the right knowledge, tools and resources to be successful. That is because, contrary to general belief, investing in a franchise brand does not give you EVERYTHING you need to be successful. At the same time, franchise brands are not all created equal, which means that there are start-ups, emerging, scaling and mature brands. They all have pros and cons. This podcast explores all aspects of Franchising and the Formulas that are required to become a successful Franchisee and Franchisor. This rounded information will allow existing and future franchise leaders the ability to make better decisions and will provide franchisors a view into the franchisee experience and tips on how to become the franchisor of choice. This merging of information is a win-win for everyone in the industry. ------------ Aicha is the Founder & CEO of the American Franchise Academy (AFA), coach, speaker and best-selling Author of "The Franchise Fix" and "Multi-Unit Franchise Mastery". You can purchase both books in Amazon or at the American Franchise Academy's (AFA) website. The AFA is the elite education source in the Franchise industry today! If you are looking for more information on how to become a Successful Franchisee or Franchisor, visit us at www.AmericanFranchiseAcademy.com