
The Wolf’s reaching into the listener mailbag and answering some of your most pressing franchise questions for this special edition episode.
What are the top three franchises he’s keeping his eye on this year? NGL but… the answers might shock you (no hype cycle or fad brands in this list)!
And speaking of hype cycles, what are some major red flags to avoid in potential franchises? The Wolf tackles some of the most common traps new franchisees fall for before diving into the importance of due diligence and speaking to your franchisees.
Join the fastest-growing VR franchise in the world and be among the first to bring premium immersive VR experiences to your community.
Invest in the future of entertainment by visiting franchise.sandboxvr.com.
00:00:00 - Franchise World Mailbag: Answering Questions
00:04:18 - The Top 3 Most Interesting Franchises of 2024
00:09:11 - Avoiding Franchise Sales Traps: Tips
00:14:14 - Franchisee Feedback Key in Due Diligence
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jul 30, 2024
21 min

Nothing will change after the baby comes… right?
Err— not exactly, folks.
But what if there was a class out there that could explain everything new moms should expect after the expecting period ends?
From teething to nursing to working remotely and everything in between (why do baby heads always smell so good anyway?), discover how New Mom School has grown from a local mom group into a successful franchise with over eleven locations and counting.
Founder Alexandra Spitz talks with the Wolf about New Mom School’s mission and discusses how her passion for helping women blossomed into a successful franchise opportunity.
Plus, how does New Mom School stand out from the competition? Alexandra reveals the roles and responsibilities of franchisees at New Mom School and explains how the program offers flexibility for moms to balance work and family life.
Imagine owning a business that genuinely transforms lives—sounds fulfilling, doesn’t it? That's what you get with F45 Training, FS8, and VAURA Pilates.
If you’ve ever wanted to lead a movement towards healthier living in your area, this is your chance. Visit https://www.F45training.com/invest to learn more!
00:00:51 - Expanding to Eleven Locations Successfully
00:01:16 - Postnatal Education Company Founded Quickly
00:13:35 - Emotional Support for Couples in Childbirth
00:19:27 - Creating a New Mom School
00:25:50 - Franchise World: Opportunities for Women
00:30:44 - Franchisees Don't Need to Be Moms
00:32:28 - New Mom School Empowers Entrepreneurs
00:39:36 - Follow Our Journey on Socials
Learn More About New Mom School:
Website: https://newmomschool.com/franchise-opportunity/
Follow Alexandra:
LinkedIn: https://www.linkedin.com/in/alexandraspitz/
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jul 23, 2024
40 min

Why take advice from just anyone when you can hear it from the best in the biz?
From the master of locations, Dinesh Goswami, to the mad genius behind the cult sensation, Dave’s Hot Chicken, we’ve had so many master-level franchisors on the podcast this year, that I just had to share some of their hottest insights.
So, I compiled the best advice and insights into one special episode. Whether you're new to franchising or a seasoned pro, these clips are packed with valuable lessons that anyone in the industry needs to hear.
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jul 16, 2024
10 min

It seems like anyone and their mom is ready to give you advice about franchising.
But why not take advice from franchising’s greatest who successfully scaled from the bottom to the top of the industry?
This week, we’re mixing it up and compiling some of the best bits of advice and wisdom from franchising’s finest minds. I’ve hand-picked some of my favorite, most impactful highlights from the past year that every entrepreneur needs to hear.
From scaling over 90+ McAlister’s Delis to owning 60+ Zaxby’s and becoming the Gaz Biz King of Twitter, these next few guests are some of the biggest industry experts that you simply can’t afford *not* to listen to.
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jul 9, 2024
10 min

Join The Wolf as he sits down with Bron Launsby, the mastermind behind Slick City, a thriving franchise in the recreation center space. Learn the secrets behind their success, from innovative performance slides to exceptional customer experiences. Bron shares ambitious expansion plans, aiming to open up to 40 new locations by 2025, with a vision of reaching 500 across the U.S.
Find out how Slick City’s unique business model emphasizes attractions that encourage parent participation—appealing to everyone from toddlers to grandparents. In a business where children are the target audience, how did Slick City manage to make 20% of their patrons adults, significantly higher than any other family entertainment center? Bron explains how his focus on inclusive, family-oriented fun helps keep everyone (even people usually glued to their phones) engaged and active.
Tune in to explore the growth opportunities within the franchise, including investments in slide manufacturing and various concept expansions. Don’t miss this in-depth discussion on building a successful franchise empire with Slick City.
Join the fastest-growing VR franchise in the world and be among the first to bring premium immersive VR experiences to your community.
Invest in the future of entertainment by visiting franchise.sandboxvr.com.
00:00:28 - Transitioning into Franchise Recreation Centers
00:01:15 - The Transition from Corporate Retail to Trampoline Parks
00:05:37 - A Big Part of Success Being a Trampoline Park Operator
00:09:01 - The Science Behind Testing Slides
00:13:36 - What Was The Thought Process Behind Investing in a Slide Manufacturer?
00:18:23 - Slick City’s Revenue Breakdown Revealed
00:23:37 - The Biggest Chunks of Revenue
00:28:27 - Who is the Ideal Franchisee for Slick City?
00:31:48 - Building a Franchise With Previous Experience
00:36:26 - Bron’s Ambitious Expansion Plan for Slick City
Follow Bron Launsby:
LinkedIn: https://www.linkedin.com/in/bron-launsby-7637b6250/
Learn more about Slick City:
https://slickcityfranchise.com/
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jun 25, 2024
36 min

Who can forget being shuffled around to soccer games in the back seat of mom’s minivan, eagerly waiting to find out what post-game snacks awaited you at the end of your little league matchup?
What if there was a franchise that could capture that same magic?
The Wolf talks to Adam Geisler and John Erlandson, the co-founders of Youth Athletes United, which represents brands like Soccer Stars and Amazing Athletes, about the plan behind their youth sports immersion platform. With over 130 locations and 76 owners, they share their unique insights on scaling the business and the potential of selling more franchises.
The Wolf also chats with Kevin and Chelsea Meyer, two owners of the Soccer Stars franchise, about the challenges they faced in converting businesses into successful franchises. What was the importance of hiring a GM? And how has the growth of soccer in the US contributed to the astounding success of Soccer Stars?
Tune in to find out John, Adam, Kevin, and Chelsea’s insights into what just might be the most fun franchise in America to own!
Soccer Stars is one of the nation's leading youth educational soccer programs in the country. We are a mobile-based franchise focused on teaching the fundamentals of soccer while having fun. Our programs are class and game-based activities focusing on kids starting at 1 and up to 14+ years of age. You can learn more about us at soccerstarsfranchise.com.
00:00:50 - Youth Sports Platform Expands Franchise
00:06:26 - Discovering Soccer Stars Brand Journey
00:10:35 - Balancing Full-Time Jobs with Franchise
00:16:16 - The Power of People in Business
00:18:26 - Hiring a GM for Scaling Success
00:22:32 - Adapting to Franchisee Growth Challenges
00:29:14 - Developing Long-Term Goals for Soccer
00:30:54 - Lionel Messi Joins MLS, World Cup 2026 in America
00:36:10 - Connecting with MLS Franchise Opportunities
00:38:46 - Challenges of Starting a Franchise
00:40:57 - Franchise Challenges: Staffing and Retention
Follow Adam:
LinkedIn: https://www.linkedin.com/in/adam-geisler-1442697/
Follow John:
LinkedIn: https://www.linkedin.com/in/john-erlandson-62409b4/
Follow Kevin:
LinkedIn: https://www.linkedin.com/in/kevin-meyer-4168632a4/
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jun 18, 2024
44 min

How does the co-founder of beem Light Sauna think about scaling a thriving health and wellness franchise? The Wolf talks with Cynthia May, CEO and Co-Founder of beem Light Sauna, to discover her secret to scaling from 0 to 65 locations in a little over four years.
Cynthia reveals her biggest challenges and successes in scaling a franchise brand, unraveling how she and her team developed systems that allowed their franchisees to truly thrive. How did culture and values fundamentally shape the nature of her franchise?
Cynthia also shares her insights into the unique benefits of light therapy— from mental health to weight loss and detoxification, she explains why customers are drawn to their private individual suites and rooms and how their membership-based business model sets the stage for success.
Plus, what’s in store for beem Light Sauna? And how has partnering with prelaunch partners and vendors upped their marketing game?
Tune in now to find out!
Join the fastest-growing VR franchise in the world and be among the first to bring premium immersive VR experiences to your community.
Invest in the future of entertainment by visiting franchise.sandboxvr.com.
00:01:30 - Scaling a Franchise Brand Successfully
00:05:43 - Finding the Right Location for Brands
00:08:46 - Partnering for Membership Sales Success
00:15:16 - Customizable Infrared and Red Light Therapy
00:21:25 - Top 3 Reasons for Wellness Retreats
00:25:29 - Transitioning from Founder to CEO
00:34:18 - Establishing Culture and Values for Business Success
00:40:50 - Goals for beem Light Sauna Beyond Units
Learn More About beem Light Sauna:
Website: https://franchise.beemlightsauna.com/
Follow Cynthia:
LinkedIn: https://www.linkedin.com/in/cynthiamay/
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jun 11, 2024
43 min

Before it became a media franchise sensation, Dave’s Hot Chicken was a pop-up shop in East Los Angeles creating a line as long as the eye could see. Now it has a national cult following with investors like Drake and Usher invested in the Nashville-style chicken chain.
The Wolf sits down to chat with founding franchisees, Andrew Feghali and Lawrence Kourie about the challenges and triumphs of starting a franchise in a new market and the excitement of becoming part of a rapidly growing brand.
Hear how Dave's Hot Chicken has gained attention not only for its mouth-watering menu but also for its celebrity investors. How do its chef-inspired offerings set it apart from the competition? And how has Dave’s made the art of the simple menu work in their favor?
Can Dave’s Hot Chicken compete with In-N-Out? Lawrence and Andrew explain how focusing on the people behind the brand and creating room for growth has led to a fantastic working culture and a high degree of scalability.
Plus, don’t miss out on an exclusive sneak peek into the future of Dave's Hot Chicken, including plans for expansion and international growth.
Sandbox VR is the world’s most advanced virtual reality experience. With more than 45 locations across 7 countries, this full-body gaming provides unprecedented realism and complete immersion that’s not possible anywhere else. Groups of up to six can roam the VR space together, exploring exclusive virtual worlds and relying on each other to succeed while surviving a zombie apocalypse, battling a mighty dragon, hunting for lost treasure, and more.
Visit Franchise.SandboxVR.com to learn more.
00:00:00 - Franchisees Share Dave's Hot Chicken Story
00:03:53 - Dodgers Game Meeting Leads to Successful Store Opening
00:06:06 - Opening a Franchise in San Diego
00:12:55 - Balancing Speed and Patience in Expansion
00:18:52 - Simplicity Key to Dave's Success
00:22:14 - Celebrity Investors Back Dave's Hot Chicken
00:26:18 - Third-Party Delivery: A Big Model
Follow Lawrence:
LinkedIn: https://www.linkedin.com/in/lawrencekourie/
Follow Andrew:
LinkedIn: https://www.linkedin.com/in/andrew-feghali-6728197a/
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Jun 4, 2024
32 min

Did you know when it comes to where your franchise is situated, there’s a breakfast side and a dinner side of the street?
Dinesh Goswami certainly does, and with 125+ franchise locations open, including Pizza Hut, Popeye’s, , Taco Bell, and Checker’s, he knows why understanding your location is the #1 thing you can do to ensure the longevity of your franchise.
Dinesh talks with the Wolf about his diversified portfolio and the valuable lessons he’s learned from his extensive franchising career about staying resilient and consistent in the face of economic fluctuations. How have specialized franchise lenders and SBA loans helped Dinesh to scale? Plus, discover his unique approach to acquiring talent and fostering a people-centric business.
From understanding the importance of location selection to leveraging organic growth opportunities, Dinesh provides his incredible insights into the challenges of franchising at a high-level scale.
00:00:48 - From Banker to Popeyes Owner
00:02:12 - Corporate Dropout Opens Successful Franchise
00:05:03 - Considerations for Choosing Restaurant Locations
00:12:39 - Avoid Costly Mistakes When Opening a Restaurant
00:14:03 - How to Convince Someone to Switch Jobs
00:18:41 - Capital Strategy for Business Expansion: SBA Loans or Profit Funneling?
00:21:06 - Specialized Lenders for Franchise Industry
00:29:25 - Diversifying Brands for Steady Growth
00:36:04 - Understand Your Strengths Before Marketing
Follow Dinesh:
LinkedIn: https://www.linkedin.com/in/dinesh-goswami-463547130/
Instagram: https://www.instagram.com/dineshvgoswami/
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
May 28, 2024
42 min

What’s the latest Twitter beef with an army of minions going to war for Gas Biz Guy? Is it a joke or is there legitimate beef behind the brawl?
Join The Wolf as he sits down with viral Twitter personality Gas Biz Guy (aka Chris Hellgeth), a self-made entrepreneur who turned a ten-cent cigarette sale into a $100 million-a-year gas distribution business. They break down the secrets to success in the gas station industry, including the importance of value, experience, and building a strong brand.
Discover how the Gas Biz Guy built his business from the ground up, overcoming challenges and seizing opportunities along the way. From cashing checks to gas station ownership, he shares his entrepreneurial journey and offers valuable insights for aspiring business owners.
The Gas Biz Guy also peels back the curtain on the little-known gas and convenience store industry, unpacking the unique synergy between quick-serve restaurants and gas stations and exploring the opportunities they can provide potential investors.
And later, he and the Wolf dive into the evolving trends in the convenience store industry, from the rise of novelty energy drinks to the increasing focus on customer experience. Find out how higher-margin locations are expanding their margins by providing a clean environment and excellent customer service.
00:00:00 - Gas Station Enthusiast Dominates Twitter
00:04:14 - From a 10 Cent Cigarette Sale to a $100 Million Success
00:08:26 - Solving the Unbankable Population Issue
00:12:14 - Gas Stations: Profit from Convenience, Not Gas
00:15:22 - Gas Station Industry's Value Proposition
00:20:15 - Buying from Distributors: Convenience Store Margins
00:24:32 - Cooler Products Dominate Market Growth
00:25:47 - Synergy Between Gas Stations and Restaurants
Follow Gas Biz Guy:
Twitter: https://twitter.com/gas_biz
Follow The Wolf:
Newsletter: https://workweek.com/brand/the-wolf-of-franchises/
YouTube: https://www.youtube.com/@thewolfoffranchises
Twitter: https://twitter.com/franchisewolf
Website: https://www.krokit.com
And for exclusive insider content, don’t forget to check out my YouTube channel.
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
May 21, 2024
31 min
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