FP&A Today
FP&A Today
Glenn Hopper
Sales vs. Finance: What Great Business Partnership Really Looks Like
53 minutes Posted May 7, 2026 at 11:00 am.
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Show notes
Swati Bagri, head of FP&A for a major global FMCG company was told early in her career: “Either you are sales or you are helping sales”. In this second in our series of finance business partnership Swati, representing finance, is joined by Stephanie Troy, VP of Sales at Datarails, for a candid conversation with host Glenn Hopper about what sales leaders actually need from FP&A, and what great revenue-producing partnerships look like.
In this special episode: 
The dynamics of sales vs finance needs 
Pipeline communication challenges 
The problems with forecasting
Where lack of communication hurts sales and finance
What finance needs from sales leaders in budget season
Dealing with the Office of No