Eddie Reynolds, CEO of UnionSquare Consulting, opens up about the often-fraught relationship between CFOs and CROs. Eddie shares insights from his unique journey—from banking and private equity to being an account executive at Salesforce which forecast within 5% accuracy despite 30%+ growth.The conversation tackles the critical disconnect between finance and go-to-market teams: Why do CFOs struggle to trust CRM pipelines? What breaks when companies hit $50-100M in revenue? In this episode:How Salesforce was able to forecast with 5% accuracy,The role of FP&A and CROs in go to market strategy and efficiencyThe issues with LTV to CAC ratio in SaaS Biggest challenges of the CFO/CRO relationshipBottoms up annual planning working with finance