Hiring consultants is a great option when it's time to bring in more help... but how can you vet or qualify a consultant if you don't understand what their process and finished product should look like? Spoiler alert – you can't.

Highlights:

• Know How to do the Job Yourself First. Can you really "hire" someone that you can't vet? Learning keeps knowledge in house and grows your experience. How else can you actually prove the consultants are providing value?

• Use your KPIs for people you pay. You can’t know everything about everything, but you can set up Key Performance Indicators for any project. Compare them between your initial test-run and results generated by your consultant.

• ROI is your tool to validate the investment. If you don't know what kind of Return on Investment to expect, do some research to familiarize, and then have a conversation with your consultant to make sure that expectations align. Without this, you won’t be able to see compelling results and could falsely assume that they did a bad job.

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