Developing an app is unbelievably challenging. This thing is your baby and nothing hurts more than honest feedback that your baby is plain ugly!

Don't be like most entrepreneurs who avoid tough feedback. You need to know what's broken and that means having a thick skin.

Listen to today's episode to find out why you the best customers will hurt your feelings.

Highlights:

• Be Careful Who You Interview. Lots of people will interview anyone convenient in their life. Your mom, a friend from school, or a coworker, etc. Even if these people have experience and match your target customer they are far too biased to ever give good feedback.
• Strangers Are Far More Honest. You must find strangers because they will actually hurt your feelings with REAL feedback.
• You Need Honest Feedback. That brutal, honest feedback from strangers is valuable and a true insight into your market. Just be prepared with a thick skin. They don't hold any punches.

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