Fortt Knox
Fortt Knox
50 - Troy Carter, Atom Factory founder and Spotify exec: The Man Who Helped Shape Gaga, Trainor, Legend
28 minutes Posted Oct 28, 2017 at 10:23 am.
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When he was 14 years old growing up in West Philadelphia, Troy Carter started promoting parties at a neighbor's house and charging for entry. He did the DJing himself to save money. 

Today he's one of the most respected visionaries at the intersection of two industries: Music and tech.  

Carter wears a lot of hats. He's been a manager, working with the likes of John Legend, Lady Gaga and Meghan Trainor. He's an investor, a general partner at venture capital firm Cross Culture Ventures. And he's a connector. As global head of creator services at Spotify, he's ushering artists into the streaming age. 

I met up with Troy Carter recently outside of San Francisco at the Black Enterprise Tech ConneXt Summit. We talked about his path from rags, to riches, to rags, and back again – and how a high school dropout learned to reinvent himself, and an industry.