How do you go from streaming to an empty chat room with a cheap, second-hand eBay capture card to signing historical streaming deals and building a 25-person game development studio? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of gaming and streaming with pioneer, creator, and entrepreneur Andre Rebelo—AKA Typical Gamer. In this episode, Typical Gamer opens up about his 16-year journey in digital media, starting on Justin.tv in 2009 long before the word "streamer" was even a viable career path. He shares the emotional reality of dropping out of college twice—first for computer science and then for business marketing, after realizing his 80-year-old professor was teaching a textbook version of social media that Typical Gamer was actively living out in real time. TG reflects on his upbringing as the son of Portuguese immigrants, highlighting how his father went from growing up on a farm with pigs on the floor to seeing his son sign the first-ever exclusive YouTube gaming streaming contract in 2015. Andre breaks down the highly strategic business behind Typical Gamer. He reveals the logistics of live-streaming his wedding to his fellow creator wife, Samara Redway (complete with a Fortnite drone show, "Forever Duo" vows, and her grandfather's hilarious "Gandalf" officiant slips). He also deep-dives into his game development company, JOGO, explaining why he refuses to take a single dollar of profit from the business so they can supercharge Fortnite UGC map building. Finally, he shares his three rules of creator success, his hot takes on Grand Theft Auto 6 (GTA 6), and why short-form content is the only way for modern creators to escape the fatal cycle of streaming to an empty chat. #Typical Gamer #ForbesTopCreators #CreatorEconomy #GamingIndustry Check out the Forbes Top Creator List:https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Typical Gamer / Andre Rebelo 01:16 The Biggest Misconceptions of Professional Gamers 01:42 Live to Work: TG's Daily Stream and Meeting Schedule 03:09 The Justin.tv Origin Story and Scrappy Capture Cards 04:07 From Red Dead Tutorials to Handling Condescending Friends 04:57 Pigs on the Floor: The Portuguese Immigrant Family Backstory 05:56 Dropping Out of College Twice 07:45 The Walmart Days and the Game-Changing GTA 5 Launch 09:50 Making History: Signing the First Ever YouTube Gaming Contract 12:01 Live Streaming a Fortnite wedding to Samara Redway 14:35 Launching JOGO Game Development 16:51 The Superpower of Delegation 17:59 Three Golden Rules for New Streamers 19:43 Why Streaming to Zero Viewers Does Nothing 20:29 Managing a Tailored 10-Person Operations Team 23:38 A Bold Prediction for GTA 6 24:27 Why AI Game Making is Over-Hyped 25:02 The Next 5 Years: The Future of Gaming and Content Creation Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you go from working as a local barista slicing cucumbers for crepes to running a massively popular financial food brand as the internet's undisputed cucumber king? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with food creator, communications specialist, and entrepreneur Logan Moffitt. In this episode, Logan opens up about the powerful transition from his grueling 12-year competitive swimming background to social media stardom, proving how the discipline, endurance, and routine of the pool perfectly prepared him for the creator grind. He details his early days at U Ottawa studying communications while balancing two jobs, and how he spent almost two years posting four videos a day on TikTok before finally finding his audience. Logan shares how he cracked the short-form food algorithm by abandoning hyper-produced, extravagant tutorials in favor of raw, curiosity-sparking snacks. He breaks down his simple, phone-only production setup, his impulse-driven creative process, and why he chooses to build long-term, high-trust partnerships with produce brands (and the Mushroom Council) rather than chasing fleeting algorithmic trends. Finally, Logan shares his bold plans for future-proofing his career through long-form podcasts, a YouTube transition, and the early development of a "chill" cookbook where exact measurements are strictly banned. #LoganMoffitt #ForbesTopCreators #CreatorEconomy #FoodCreator Check out the Forbes Top Creator List: https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Logan Moffitt 00:54 How the Cucumber Salad Was Born 02:14 Stepping Away from Complex Meals to Simple Snacks 02:53 Falling in Love with Cooking & Studying on YouTube 04:37 Swimming, Communications & Goggles: Life Before the Fame 05:24 The Barista Days: Slicing Cucumbers for Crepes 06:31 The Kimchi Breakthrough and Building a Food Community 07:15 The Secret to Cracking Short-Form Food Videos 08:31 Impulse Creation: The Bare-Bones Phone Setup 10:23 When Your Audience Tells You to Make Bun Bo Hue 10:43 Decoding the Business: Long-Term Brand Partnerships 11:24 The Cucumber Contract & The Mushroom Council 12:50 The Biggest Mistake: Hiding Your True Voice 13:24 Why Following Trends Is a Short-Term Trap 14:12 Future-Proofing: Transitioning to Long-Form Content 15:57 The Ultimate Accomplishment: Writing a 'Chill' Cookbook 18:18 French Ragu Pasta and the Dream Pork Belly Soju Meal 20:05 Olympic-Level Work Ethic: Posting 4 Videos a Day for 2 Years 21:56 Day One Directive: Spontaneity Beats Perfectionism Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you go from writing stories about human trafficking on the US-Mexico border to building a multi-million dollar business media empire? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with former journalist, Wall Street investor, and serial entrepreneur Codie Sanchez. In this episode, Codie opens up about her intense early days as a border journalist, winning the John F. Kennedy Award for print journalism, and the searing realization that it is nearly impossible to assert your will on the world when you are broke. She details her transition into high finance—climbing the ladder at Vanguard, Goldman Sachs, and State Street—and why she walked away from private equity after realizing she didn't want to end up like her corporate peers. Codie delivers a true masterclass on building Contrarian Thinking, a powerhouse holding company that uses social media to drive 130 million monthly views into venture capital, franchise brands, and advisory services. She breaks down her daily routine of waking up at 6:00 AM, skipping the cold plunges to go down TikTok rabbit holes, and enforcing a checklist of doing "one hard thing" and having "one hard conversation" every single day. Finally, Codie shares her core investment thesis: why "boring" physical businesses like plumbing, HVAC, car washes, and laundromats are the ultimate path to financial freedom in the age of AI, and why they will outlast traditional knowledge workers like accountants, attorneys, and graphic designers. She also reveals her biggest creator mistake—getting "murdered" by the internet over a typo, and her three commandments for finance creators: "bring your weird way better than boring," fight the "sloppification" of content, and obsess over serving just one person. #CodieSanchez #ForbesTopCreators #ContrarianThinking #CreatorEconomy Check out the Forbes Top Creator List:https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Codie Sanchez 01:32 What Makes a Podcast Worth an Hour of Your Life 03:13 From Walter Cronkite School to the US-Mexico Border 06:11 The City of Death: Why Money Equals Leverage 08:31 Winning the John F. Kennedy Journalism Award 10:52 From Valley Forge to the Goldman Sachs Rotational Program 13:06 Why I Quit Wall Street: "Third Wife, Lots of Lamborghinis" 15:03 Coronado and Launching the Contrarian Thinking Newsletter 16:20 Leaving the Inbox: Transitioning to Video and Short-Form 18:24 Going Viral with Laundromats 20:04 The Contrarian Holding Company Business Model 21:41 Top of Funnel: Serving 99.9% of Your Audience for Free 24:19 Mel Robbins and the Secret to Growing a Top Podcast 27:21 Daily Routine: TikTok Rabbit Holes, Heavy Workouts & Electrolytes 29:17 The Core Daily Habit: One Hard Conversation a Day 31:22 Why "Boring" Businesses Outlast Accountants & Lawyers 34:40 The Baby Boomer Key Hand-Off and Small Business Investing 36:57 Breaking the Mainstream: Less Corporate, More Off-The-Cuff 39:01 My Biggest Mistake: A Typo 40:45 Day One Directive For New Creators Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you go from working grueling 100-hour weeks as a corporate M&A lawyer to building an audience of over 20 million followers and running a multi-faceted financial media business? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with attorney, financial creator, and entrepreneur Erika Kullberg. In this episode, Erika opens up about the heartbreaking turning point that led her to quit her big-firm corporate law job after her boss refused her time off to see her dying grandfather. She details her transition from $200,000 in student debt to launching her startup, Plug and Law. Erika delivers a true masterclass on how she systematically studied YouTube and TikTok like an M&A deal, writing down over 100 viral hooks to decode the rhythm of the algorithm. She reveals the $1,000 daily-posting bet that forced her onto TikTok, her legendary 30-second Nike shoe refund video that gained 1 million followers in 24 hours, and why she turned down a massive $100,000 brand deal in her second month to protect audience trust. Finally, Erika breaks down her 90/10 investment rule, how to bypass algorithm suppression, and how she used her massive platform as a "selfish" backdoor to interview her business heroes on her hit podcast, Erika Taught Me. #ErikaKullberg #ForbesTopCreators #CreatorEconomy #PersonalFinance Check out the Forbes Top Creator List: https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Erika Kullberg 01:29 Quitting the 100 Hour Corporate Law Grind 03:01 Shifting to Entrepreneurship & Launching Plug and Law 04:23 The M&A Method: How to Study Viral Hooks Like a Deal 08:05 Gaining 5 Million Followers in 30 Days From a $1,000 Bet 09:20 Why Erika Turned Down a $100,000 Brand Deal to Protect Trust 10:26 Organizing a 100,000-Person Live Investing Workshop 12:22 The Business of Erika Kullberg: Diversifying Revenue Streams 14:12 Launching Erika Taught Me and Meeting Her Heroes 17:46 The Truth About Short-Form vs. Long-Form 18:47 Why You Absolutely Should NOT Start a Podcast 19:29 Bypassing the Algorithm with Owned Email Lists 21:17 Erika's Three Commandments of Personal Finance 21:42 The 7-Day Rule: Overcoming Impulse Buying 23:10 Financial Nihilism & Erika's 90/10 Investment Strategy 24:23 From Splitting Tissues in Law School to True Wealth 26:32 If Your Content Isn't Shareable, What's the Point? Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you go from losing your biggest commercial acting break to creating a viral meme that has been viewed over 7 billion times? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with comedian, filmmaker, and "recovering actor" Steven He. In this episode, Steven opens up about his unique Chinese-Irish upbringing and the harsh realities of trying to survive as a traditional actor in New York City. He reveals the exact strategy he used to pivot into social media, grinding through 220 failed comedy sketches before finally hitting his first million-view spark on video 221. He breaks down the chaotic, uncontrollable 7-billion view success of the "Emotional Damage" meme, and frankly discusses his biggest business failure: investing massive amounts of time and money into a highly-produced show that alienated his audience and tanked his channel's revenue by 90%. Steven delivers a true masterclass in how to pivot your YouTube strategy, shifting content just 10% at a time to successfully launch his new 30-minute action-comedy series, James Bao, and why your failures just might be your greatest asset. #StevenHe #ForbesTopCreators #EmotionalDamage #CreatorEconomy Check out the Forbes Top Creator List:https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Steven He 01:11 From A Chinese-Irish Upbringing To The NYC Acting Grind 03:00 Heartbreak: Losing A $34,000 Big Break To The Pandemic 04:39 The Turning Point: Grinding Through 220 Failed Videos 08:57 The 7 Billion View Accident: The "Emotional Damage" Phenomenon 11:41 The Ultimate Fail: How A Massive Budget Tanked 90% Of Views 14:52 Boiling The Frog: The 10% Pivot Strategy 21:56 Taking Power Back From The Bullies 25:38 The Next Flex: Competing At The Box Office With James Bao 31:36 The Mic Drop: Why Your Failures Forge You Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you pivot from chasing empty viral trends to building a fiercely loyal community of over 40 million followers? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with creator and entrepreneur Rebecca Zamolo. In this episode, Rebecca reveals her biggest career mistake: focusing entirely on viral videos and realizing her massive audience didn't actually know her. She opens up about shifting her strategy to true vulnerability, sharing her battle with a severe, life-altering illness and an isolating two-year struggle with infertility. Rebecca explains why she downsized her production crew from 20 people to just 5, leaning into the philosophy that high-retention storytelling on a $5,000 budget can successfully compete with bloated, multi-million dollar productions. She also details her obsessive process of A/B testing up to five different thumbnails per upload, and her unique strategy of targeting different demographics on each platform: treating TikTok like the "cool kids" for viral trends, using Instagram for deep connections with moms, and building elaborate story-driven videos for YouTube. #RebeccaZamolo #ForbesTopCreators #CreatorEconomy #YouTubeStrategy Check out the Forbes Top Creator List:https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Rebecca Zamolo 01:18 The Biggest Mistake: Viral Videos vs. True Community 04:16 The Origin Story: Facing Surgery and Opening Up Online 07:02 Content Strategy: Building Backyard Bunkers and Waterparks 09:37 The Masterclass: The Science of A/B Testing 15:45 Balancing Boundaries and Vlogging for 500 Days Straight 21:24 Running a 15-Person Mini-Studio 24:33 Platform Strategy: YouTube vs. TikTok vs. Instagram 28:34 Multiple Revenue Streams 29:08 Launching Molo Wellness 31:58 What's Next: Expanding Beyond the Camera Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you go from running a "cash for gold" shop and hiding your content from your family to becoming an 83-million follower comedy powerhouse? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with short-form sketch comedy legend and entrepreneur Anwar in his first podcast appearance ever! In this episode, Anwar reveals his journey from being the class clown to avoid getting bullied, to accidentally going viral by stopping freeway traffic with a fake magic trick involving a loose toilet. He opens up about dropping out of college, hiding his early success from his traditional Middle Eastern family, and eventually moving into 1600 Vine—the legendary Hollywood apartment building where he lived and collaborated with creators like King Bach, Lele Pons, and Logan Paul. Anwar breaks down his highly optimized downtown studio production process, his strategy of continuously repurposing 10-year-old videos, and his strict boundaries on turning down lucrative brand deals to protect his credibility. Finally, he discusses taking his comedic inspiration from legends like Jim Carrey and Edgar Wright to fuel his ambitious pivot from 6-second clips to writing and directing a feature film. #Anwar #ForbesTopCreators #CreatorEconomy #ComedySketches 00:00 Anwar's First Podcast 01:37 The Origin Story: Using Comedy to Avoid Bullying 04:14 The First Viral Hit: A Magic Trick With a Loose Toilet 06:32 Dropping Out of College To Create 08:40 Inside Anwar's Production Studio and Creative Process 10:39 The Strategy Behind Repurposing 10 Year Old Videos 18:35 Moving to 1600 Vine: The Creator Incubator 24:24 Protecting Credibility 29:17 The Next Step: Directing Feature Films Learn more about your ad choices. Visit megaphone.fm/adchoices

How did The Stokes Twins go from living out of their car and sneaking into Costco for free samples to running a 70-person production company with more than 30 billion views, and soon a new series on Netflix? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with the masterminds of YouTube retention, Alan and Alex, The Stokes Twins. In this episode, the brothers open up about dropping out of medical school and moving to LA with no plan, facing homelessness, and relying on a scuffed Costco card just to eat. They share how a single viral video ("What It's Like to Be a Twin") gained 10 million views in a week and changed their lives forever. The twins break down their obsessive, highly analytical approach to studying their audience, why they believe 90% of the work is in the core idea, and how they scaled from a two-man team editing on iMovie to a massive 70-person production operation. They also reveal exclusive details about their most expensive video to date (a $1 million Squid Game recreation featuring VFX artists from Endgame and Avatar), a surprise phone call from MrBeast, and a sneak peek into their massive new unscripted competition series coming soon to Netflix. #StokesTwins #ForbesTopCreators #CreatorEconomy #YouTubeSuccess 00:00 Meet The Stokes Twins 01:58 The Origin Story: Making Videos Since Age 10 04:24 The First Viral Hit: "What It's Like to Be a Twin" 05:51 Living in a Car & Sneaking into Costco 12:36 Scaling the Business & Analyzing the Algorithm 22:01 Spending $1 Million on a Squid Game Video 27:05 YouTube Heroes & Getting a Call From MrBeast 31:43 Building a 70-Person Production Team 38:52 The Next Level: Creating a Netflix Original Series Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you turn a silent GRWM video of yourself crying before a dreaded restaurant shift into a full-time, highly lucrative career? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni records live from the Cannes Lions festival for a special two-for-one episode featuring Forbes Under 30 creator Katie Fang and Adobe’s Head of Social Media, Jared Carneson. (Produced in partnership with Adobe.) In this episode, Katie breaks down her explosive growth from 800 followers to 1 million in a single month and how she leveraged her relatable "get ready with me" content into massive, long-term brand deals. Together, Katie and Jared dissect the current state of the media landscape, diving into why Gen Z has ditched traditional news for 30-second TikTok clips and the rising necessity of "clip farming." Jared shares profound insights on why AI "generates a repository of the predictable," and explains Adobe's pivot from traditional ads to scripted workplace microdramas. Finally, Katie shares her strategy for maintaining long-term audience credibility, revealing exactly why she isn't afraid to say "no" and turn down massive brand paydays. #KatieFang #Adobe #ForbesTopCreators #CreatorEconomy #SocialMediaMarketing Check out the Forbes Top Creator List: https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Live from Cannes Lions 01:13 Katie Fang’s Viral Origin Story: Crying on TikTok 02:45 Jared Carneson: From Mommy Bloggers to Head of Social Media 04:15 Heart Over Tools: What Actually Makes Content Successful? 05:26 Katie’s Breakthrough Kit with Glow Recipe 06:44 AI Hype & The Gossip Goblin 08:39 What are Microdramas? The New Face of Entertainment 11:30 Why Gen Z Ditched TV News for TikTok 14:21 The #1 Mistake Brands Make with Creators 17:26 Inside Katie's Long-Term Deal with Pink 20:34 Dealing with the Hamster Wheel of Content Pressure 23:30 Katie’s Ultimate Secret to Staying Relatable 29:22 Traditional Media vs "Clip Farming" 36:02 Turning Down Massive Brand Deals (Katie Spills the Tea!) 38:20 Future Outlook: What to Expect at Cannes 2027 41:20 How Gen Z Students Actually Use AI at NYU Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you go from finishing high school early to amassing 50 million followers and self-funding your own beauty brand using just an iPhone stuck to a window? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with master of short-form and long-form, Brooke Monk. In this episode, Brooke breaks down her explosive growth, revealing her obsessive consistency of posting nearly every single day by 1:00 PM for six years straight. She explains how she analyzes audience data down to the caption length, her DIY setup with zero production crew, and how she confidently cold-pitches massive brands on LinkedIn. Brooke also shares the story behind self-funding her new eyelash company, Doting Beauty, and why true authenticity will always beat a strict brand script. From moving out at 18 to running the London Marathon and speaking at Oxford, Brooke proves that treating content creation like a highly-optimized business pays massive dividends! #BrookeMonk #ForbesTopCreators #CreatorEconomy #ContentCreator 00:00 Meet Brooke Monk 01:35 The Homeschool Hustle 04:17 The Viral Spark: Super Long Lashes and TikTok Fame 07:18 Moving Out at 18: Turning a Hobby Into a Career 09:54 The Blueprint: Posting Every Day by 1:00 PM 14:05 Algorithm Secrets: TikTok vs. YouTube Strategy 16:47 The Art of Cold-Pitching Brands on LinkedIn 23:00 Self-Funding Doting Beauty 27:33 Brooke Monk's Advice for Aspiring Creators 31:37 The One-Woman Studio: Why Brooke Still Shoots on an iPhone Learn more about your ad choices. Visit megaphone.fm/adchoices