Chefs play a major role in determining food trends. Advocacy specialist Paul Newnham works to mobilise chefs globally to take action towards addressing SDG2, Zero Hunger. In what might seem contradictory, this movement includes high-end restaurants, where the trends these top chefs create have the potential to change food culture more widely. At Michelin starred Aimsir, Tom Downes describes how he left his role in the kitchen to take over the on-site farm, seeking to educate the food world about the importance of hyperlocal, seasonal food.