Always be looking for opportunities or subjects for follow up. This allows you to appear to be really connected to your potential client; to be the person who is constantly thinking about their problems, and how to solve them because you are!

Follow up emails, recordings or articles are the ridiculously obvious place to include a call to action, yet it’s surprising how many people fail to remember this! Your readers and fans are not mind readers.

You create a digital information product, and work hard towards your product launch. You announce it to your list. You’ve even done quite a bit of legwork in advance and promoted it via email, Twitter, Facebook, article marketing and guest blogging… and maybe even a guest interview on a web radio show. The big day comes. You’re quite pleased with the sales. But they trickle off within the first month - perhaps even the first week or two and after that, you’re lucky if you make $100 a month on your product. There’s something wrong with the scenario here: Most likely the lack of a follow up plan.