Flying the Fern podcast tells the stories of well-known New Zealand businesses delivering products and services that are made, grown or designed in New Zealand. Businesses that are carrying the official New Zealand FernMark,  sharing their authenticity at home and abroad, and building New Zealand’s global reputation as a trusted origin of innovative, high-quality products and services. We dig deep into how these New Zealand business pioneers turned their ideas into reality, with determination, creativity, and perseverance. No sugar coating - just the facts. Where they came from, the battles they’ve fought and the scars they’ve collected to get to where they are now. Together, these businesses have become part of the FernMark community, flying the fern and representing New Zealand both locally as well as overseas. A community that embodies and shares our core New Zealand values of potikitanga, manaaki, tiaki and pono as part of our collective New Zealand Story. This is the story of how they did it.