Flipping The Industry
Flipping The Industry
Invisible Bead Extensions®
Welcome to the official IBE® podcast. McKenzie Turley, the founder of Invisible Bead Extensions, was the first one to introduce a beadless extension flip up to the industry. McKenzie is flipping this industry upside down with co-host Jasmine Hadjis, CEO of Invisible Bead Extensions® | Flipping The Industry podcast is a collection of conversation with the industry's most outstanding extension stylists, discussions of the best kept business strategy secrets, authentic hairstylist truths and motivational chats to help you redefine success behind the chair.
An Interview with Megan King: Betting on Yourself
From Certified to Masters Educator: Megan King on Betting on YourselfMegan King didn't just get IBE® certified — she built a salon around it, turned her Instagram into an IBE®-only showcase, and earned her way to Masters Educator. In this episode of Flipping the Industry, host Jasmine sits down with Megan to talk about what it actually looks like when a stylist goes all in on the method and lets the work speak for itself.Megan gets candid about the hesitations she hears from stylists on the fence — the cost, the doubts about online education — and why none of them held up once she saw the results. Her take on IBE®'s online model reframes the objection most stylists lead with, and her story is proof of what happens when you stop overthinking and commit.In this episode:Why letting the method speak for itself beats any hard sellMegan's IBE®-only Instagram rule and how it shaped her salon's brandThe real objections stylists raise — "it's too expensive," "I don't trust online education" — and why they don't hold upHow rewatchable online education outperforms one-time, in-person classes you can't revisitMegan's journey from certified stylist to Masters Educator, and what that growth looked likeIf you're a stylist wondering whether to get certified, Megan's advice is simple: do it. And if you're already IBE® certified and eyeing Masters, open enrollment is live at the time of this episode. Learn more at invisiblebeadextensions.com.
Jul 3
23 min
What Makes IBE® Different
Most big extension brands are built to sell you hair. Education comes second — a one-day certification stapled onto a product catalog, five or six methods crammed into an afternoon, and silence the moment you have a question. McKenzie and Jasmine have seen it from the inside, and in this episode they say the quiet part out loud.IBE® was never built that way. McKenzie started the brand seven years ago not to move hair, but because she couldn't sleep knowing the methods she'd been taught were damaging her clients — and that education-first conviction is exactly why IBE® didn't even release a hair course until 2026, and only then because stylists demanded it. This is a candid look at what separates real mentorship from a sales funnel, and how to tell the difference before you spend your money.In this episode:Why a one-day certification is the single biggest red flag in extension education — and what genuine one-on-one mentorship should look like insteadThe hair-sales playbook bigger brands run, including pay-to-play stylist maps and celebrity influencer deals that don't actually serve youHow IBE® stayed education-first for seven years before ever teaching a course on its own hairThe questions every stylist should ask a brand before certifying — and the values to look for on the other end of the transactionFind your people, find your education, and build a career you're proud of at invisiblebeadextensions.com.
Jun 19
18 min
From Certified to Masters Educator | An Interview with Nicole Fermo
Nicole Fermo is the kind of stylist every certification program hopes to attract — driven, sharp, ready to do the work. She's also moving through the IBE® education ladder at a pace that's almost unheard of: newly certified, fully booked, and became an educator in under a year.This episode is for the stylist who's been on the fence about IBE® certification — and for the stylist who's already certified and trying to figure out what's next. Jasmine sits down with Nicole for a real conversation about all of it.In this episode:Why Nicole chose IBE® over the other extension certifications she was consideringWhat the certification process actually felt like from the inside — the hard parts, the breakthroughs, the moments she questioned herselfHow Business Academy bridges the gap between newly certified and fully bookedThe mindset shift that took her from learning a method to running a business she's proud ofWhat she'd tell the stylist still sitting on the fenceLearn more, find a certified stylist near you, or start your own certification journey at www.invisiblebeadextensions.com.
Jun 5
27 min
Are Extensions After 35 Worth It?
In this episode of Flipping the Industry, McKenzie and Jasmine talk about what it really means to wear extensions when you're a woman over 35 — navigating hormonal changes, thinning, active shedding, and the kind of hair concerns that can be painful to even talk about. McKenzie built IBE® one client at a time, and she's watched it grow into a method that meets women wherever they are, whether they want a dramatic mermaid transformation or a healthy, sustainable solution for hair that's changing.This one is for every woman who's ever struggled to find a stylist who truly gets her hair — and it's about how to find that person through the IBE® stylist locator, the bridge built to connect clients with certified IBE® stylists they can trust.In this episode:Why women over 35 dealing with hormonal or hair-loss changes need a stylist versed in their specific hair typeHow the stylist locator lets you find stylists who specialize in fine hair, active shedding, and specific concernsWhy a stylist's Instagram is one of the biggest signals to look for before you bookWhat happens when you move — and how the IBE® network keeps you taken care of nationwideWhy "find your last stylist ever" is exactly what an IBE® stylist becomesWhy you should never choose an extension artist on the transformation alone — and what healthy, sustainable hair actually requiresIf you're a client looking for invisible bead extensions, head over to the IBE® stylist locator and find your match at invisiblebeadextensions.com.
May 22
21 min
From Beauty School to Booked-Out Master Technician: Tionni's IBE® Journey
In this episode of Flipping the Industry, McKenzie and Jasmine sit down with Tionni — a Haus of IBE® master technician who walked out of beauty school in 2023 and straight into a career most stylists spend a decade trying to build.McKenzie also reflects on building the Haus of IBE® as the flagship salon — a space designed to match the caliber of the method itself — and why watching stylists like Tionni soar inside it has been one of the most fulfilling parts of the journey.In this episode:Why Tionni chose IBE® over another salon offer right out of schoolHow assisting and fast-tracking certification in four weeks accelerated her careerThe Master Technique shift that cut her row time from 70 minutes to 45Flying to New York every eight weeks and hosting clients who travel from Canada to see herBuilding a 90% extensions book by age 22 without a massive followingWhy energy attracts the right clients more than follower count ever willHer advice to stylists still in beauty school looking for their roadmapFollow Tionni on Instagram @hairby.tionni to see her work, her travel, and what a real IBE® master technician's life looks like.Ready to build a career like Tionni's? Start your IBE® journey at invisiblebeadextensions.com.
May 8
26 min
What We Really Think About Other Extension Methods
What do we actually think about tape-ins, tape-in rows, K-tips, hand-tied methods, and every other extension trend taking over social media right now? In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis say the quiet part out loud — breaking down where other hair extension methods fall short, why natural fall position is non-negotiable for scalp health, and the physics behind why IBE® still outperforms every method that's tried to copy it.This is the unfiltered conversation stylists have been waiting for. No method-shaming, no drama — just honest opinions on the trade-offs of every extension technique and what it actually takes to deliver a healthy grow-out your clients can feel from day one.You'll hear:Why natural fall position is the #1 red flag McKenzie watches for in any extension methodThe truth about tape-in rows, K-tips, keratin bonds, and beaded row methodsWhy adhesives, acetone removers, and maxed-out attachment points are a scalp health concernThe "sew-through-the-hair" myth debunked — and why it doesn't apply to IBE®How IBE® blends speed, durability, and comfort without the trade-offs of other methodsWhy conviction in your method matters more than comparisonWhether you're certified in IBE®, considering another extension method, or a client trying to understand what's actually behind your install, this episode gives you the real answers. It's time to flip the industry.Learn IBE®: https://invisiblebeadextensions.com/pages/learnWear IBE®: https://invisiblebeadextensions.com/pages/stylist-locatorShop IBE®: https://invisiblebeadextensions.com/pages/shop
Apr 24
30 min
How IBE® Changed Education for Stylists
In this episode of Flipping the Industry, McKenzie and Jasmine take you behind the scenes of IBE®'s education center in Saint George, Utah. McKenzie shares how she flipped the traditional education model — starting stylists with virtual training before bringing them in person — and the wild story of how the 10,000 sq ft education center came to be (a rainstorm, a caved-in roof, and a building owner who almost said no). They break down what makes the in-person experience unlike anything else in the industry: stadium seating, live technique cameras, fully equipped hands-on training rooms, and a stress-free environment built for every personality type. Plus, why stylists are turning their training into a full destination moment — with national parks, hot springs, and a city that keeps bringing people back.In-person education is included in your first year of certification at no additional cost. To become a certified stylist, apply now at www.invisiblebeadextensions.com
Apr 10
15 min
The Truth About IBE® Admissions
What actually happens after a stylist hits "Apply" and why IBE® has said no even when someone is ready to pay? In this episode of Flipping the Industry, McKenzie and Jasmine are back with Brent and Susan from the IBE® admissions team for a raw, unfiltered look at the real conversations happening on those calls. They get into the top misconceptions stylists bring to the table, why the money objection almost never means what it sounds like, and the ROI math that changes how stylists see the investment entirely. IBE® isn't just looking for stylists who are ready to spend, they're looking for the ones who are ready to grow. Apply to become an IBE® stylist at www.invisiblebeadextensions.com.
Mar 27
24 min
What Makes Stylists Successful
What separates the stylists who plateau from the ones who completely change their careers?In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis unpack the real traits behind stylist success. Not just talent, not just hustle—but confidence earned through competence, open-mindedness, consistency, and a willingness to grow.From stylists building multi-chair salons to those designing a schedule that gives them their life back, this conversation explores what actually creates momentum behind the chair.The truth? Success in this industry isn’t reserved for a certain type of stylist. It’s available to anyone willing to learn, grow, and execute.If you're ready to build confidence through real technique and mentorship, it may be time to experience IBE®.Apply to become an IBE® stylist at www.invisiblebeadextensions.com.
Mar 13
18 min
Is IBE® Right For You?
What do stylists actually want to know before they invest in IBE® Certification?In this episode of Flipping the Industry, McKenzie and Jasmine sits down with Brent and Susan from the IBE® admissions team to unpack the real conversations happening every day with stylists who are curious, cautious, excited, and sometimes skeptical. They break down the top questions stylists ask before enrolling, why so many applicants are coming from other methods, and what they’re still missing when a weekend training leaves them with more confusion than confidence.You’ll hear the honest answers behind pricing conversations, why IBE® protects the method, and what truly separates IBE® from everything else: scalp health first, technique-driven education, mentorship that teaches cause and effect, business training that actually supports ROI, and a Stylist Locator that connects clients to certified stylists in a way most brands never invest in.This episode is the full picture of what stylists are really buying into when they choose IBE®: not just a method, but a long-term career framework built for confidence, demand, and longevity.Wear IBE®: https://invisiblebeadextensions.com/pages/stylist-locatorLearn IBE®: https://invisiblebeadextensions.com/pages/learnshopIBE®: https://invisiblebeadextensions.com/pages/shop
Feb 27
41 min
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