In episode 21 we take a step back to assess where you're at... specifically, where is your head?  There are a few fundamentals to success in business, and the right mindset is arguably the most critical! A few things discussed: How To Win - 52 Sprints What Are Your Obstacles? Real or Imaginary?! Accountability is a factor in failure The LEGO Principle The Knowledge MOAB Are you an EPT?!

In a follow up to episode 19, where Bill mentioned the benefits of creating either challenges or workshops in your business which are FREE to your prospects...  We dive deeper in to that possibility and give you a plan you can execute today in your business to get more leads and create more relationships.

We've all heard it before, and maybe even been guilty of asking the question... "What are they doing that makes them so successful" or "What's their secret" "How are they doing it" "What are we missing" or the list goes on!  Well, you're in luck because in this episode you will discover the formula for success.  We'll even talk about the secret sauce! Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181

Fresh off the cliffhanger from episode 17, Jeff & Bill sit back down to finish out the thought on how to integrate a membership based model in to your firearms business.  Exploring a few principles of what can make or break putting this together in your business. Why continuity is king The right & wrong way to deliver it How to avoid eroding your value proposition The need to secure tomorrows dollars The power of self-identification

Jeff & Bill dive in to a number of psychological triggers you can leverage, in order to generate repeat business and get people to act instinctively.   Topics Discussed: How urgency drives commitment; What Dopamine does to the buyers brain; The importance of being intentional; Orchestrating your desired outcome & how to make offers not seem salesy; Upsell ideas; and How to get inside your prospects head, and use their subconscious to silently lead them to do business with you.

Bill & Jeff continue to discuss how to do more, faster, by engaging your audience and leveraging them to create content & feedback FOR you. We dive in to practical examples to increase your engagement, and get more people talking to, with, and about your business.

**Disclaimer** - We in NO way, shape, or form, condone stealing, plagiarising, re-purposing, or taking credit for anyone else's work. Hacking is used as a term referring to being creatively inspired to create your own unique content. Bill & Jeff discuss a number of techniques that you should be using in your business today if you're not already. You'll walk away from this episode ready to implement a handful of basic techniques to drive your success forward. Regardless of where your business is today.

Jeff & Bill really unpack a critical mindset for success in a way that you can put in to practice immediately. Do what you've always done, and get what you've always gotten.side You've got to be willing to take a hard look inside and recognize that if you're goal is to be more than you are today, things may need to change to get you there. This is true in every aspect of business.

Jeff & Bill talk more about remembering why you go into this, since last episode we talked about why you should never give up.  In the world of being a small business owner, the challenges never stop.  It's always something.  How you face those challenges, and what you choose to do about it, is what sets the successful ones apart.   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

We take a different approach on this episode, where Bill & Jeff talk at length about what it takes to succeed as a business owner, and a few of the key factors that close 50% of small businesses doors. Mindset What it takes to keep showing up Why failure can be the best thing to happen to you Who you spend time with matters Where do you stand in your top 5?   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.