Ty and Yoh catch up on a busy, hot start to summer, with Ty recapping his trip to France for Cannes Lions, where his team focused on brand partnerships, marketing, and learning the creative agency landscape, alongside events like Paris Men’s Fashion Week and BET Awards coverage for clients. Ty shares what it was like bringing a 16-year-old intern to shadow him—navigating age restrictions while noticing the intern’s constant note-taking and journaling—and encourages more Black creators and entertainment professionals to invest in Cannes despite costs and low Black attendance (around 5%). They both discuss diversifying relationships through festivals and conferences beyond headline award shows, and Ty previews an upcoming talk tied to Essence weekend on rap lyrics in the courtroom, including preparation and the issue of rappers being targeted compared to other genres.Learn more about your ad choices. Visit megaphone.fm/adchoices