August is more than just the end of summer. On the FYM Show, Ty Baisden and Yoh Phillips explore the meaning of August through Black history, hip-hop culture, wellness, personal growth, entrepreneurship, and intentional living. The conversation begins with the significance of August, from back-to-school season and major cultural milestones to the birthdays and historic moments that shaped Black culture. Ty and Yoh discuss Barack Obama’s August 4 birthday, Nelson Mandela’s August 5 arrest and 27 years of imprisonment, and the birth of hip-hop on August 11, 1973, when DJ Kool Herc helped launch the culture at 1520 Sedgwick Avenue in the Bronx. They debate who should headline a celebration of Hip-Hop’s birthday, highlighting legends including Jay-Z, Nas, and Big Daddy Kane, while reflecting on Jay-Z’s historic Yankee Stadium performances and appearances from artists such as Nas, Eminem, and Rihanna. The conversation also explores Black history and Black culture on Martha’s Vineyard, including the significance of Inkwell Beach and the importance of understanding historic Black communities and institutions. Ty and Yoh connect this to the broader value of learning Black history, including stories like Tulsa’s Black Wall Street, and why understanding the past can shape how we approach the future. Ty then shares lessons from his Cannes Lions experience, explaining how preparation, relationships, and long-term strategy can create opportunities long before the moment arrives. The conversation also challenges the idea that money automatically equals wisdom, emphasizing the difference between financial success, knowledge, experience, and personal growth. Finally, Ty discusses using August as a wellness reset and renewal period, including fasting, wellness travel, reflection, and preparing for an upcoming baptism on August 23. This episode of the FYM Show is a conversation about Black history, hip-hop history, culture, entrepreneurship, wealth, wellness, spirituality, preparation, and becoming more intentional about how we live. Topics discussed:• Hip-hop history and the origins of hip-hop• DJ Kool Herc and August 11, 1973• Jay-Z, Nas and Big Daddy Kane• Jay-Z’s Yankee Stadium performances• Black history and Black culture• Martha’s Vineyard and Inkwell Beach• Tulsa’s Black Wall Street• Cannes Lions and career strategy• Money vs. wisdom• Entrepreneurship and long-term planning• Wellness, fasting and personal renewal• Spiritual growth and baptism• August as a month for reflection and reset Subscribe to the FYM Show for conversations about business, culture, wellness, entrepreneurship, wealth, creativity, and personal growth with Ty Baisden and Yoh Phillips. #FYMShow #HipHopHistory #BlackHistory #Wellness #Entrepreneurship #JayZ #Nas #DJKoolHerc #MarthasVineyard #BlackWallStreet 00:00 Welcome to FYM 00:24 What August Means 01:00 Obama and Change 01:32 Hip Hop Birthday Talk 04:14 Mandela and Hardship 06:12 Marthas Vineyard Moves 08:02 How He Got Invited 09:38 Hidden Black History 11:36 Planning and Strategy 14:48 Cannes Lions Lessons 19:33 Money vs Wisdom 22:13 August Wellness Reset 25:43 Wrap Up and Goodbye Learn more about your ad choices. Visit megaphone.fm/adchoices

How has AI changed the media industry, and why are music, sports, and entertainment more valuable than ever after COVID? On this episode of FYM, Ty and Yoh break down the business of media, the rise of artificial intelligence, and why trust and authenticity are becoming the most valuable assets in the creator economy. The conversation explores how the COVID-19 pandemic reshaped the entertainment business, proving that music, television, film, live sports, and digital content are resilient, high-value investments. Ty and Yoh discuss why investors continue pouring money into media, the rapid growth of professional sports leagues, and the skyrocketing valuations of sports franchises. They also examine how AI is transforming content creation, helping creators produce content faster while unlocking new opportunities for monetization. At the same time, they question whether AI-generated videos, music, and images are eroding consumer trust online—and why authentic, real-world experiences and verified moments may become the most valuable content in the digital age. From TikTok's influence on restaurant discovery and golf culture to viral marketing strategies, they explain how platforms are changing the way audiences consume content. The discussion continues with AI's growing role in the music industry, using the possibly AI-heavy "Rubberz" music video as a case study. Ty and Yoh debate whether audiences can tell—or even care—when music or visuals are AI-generated, compare AI to the early disruption caused by Auto-Tune and music sampling, and discuss why licensing, artist compensation, and copyright law will determine the future of companies like Suno and the broader AI music landscape. If you're interested in AI, media, music business, creator economy trends, content marketing, digital entrepreneurship, technology, investing, and the future of entertainment, this episode delivers practical insights into where the industry is headed. Topics Covered: AI and the future of media Why entertainment became more valuable after COVID The creator economy and digital content trends AI-generated music and video TikTok marketing and content discovery Music licensing, copyright, and AI Auto-Tune, sampling, and AI comparisons Sports business and franchise valuations Consumer trust in the age of artificial intelligence The future of music, media, and entertainment #AI #ArtificialIntelligence #Media #MusicBusiness #CreatorEconomy #ContentCreation #DigitalMarketing #Entertainment #Podcast #FYMPodcast #TikTok #SportsBusiness #MusicIndustry #Suno #FutureOfWork #Entrepreneurship CHAPTERS 00:00 Media Matters Now 01:04 COVID Made Media Proof 02:38 Sports Leagues Boom 04:01 AI And Real Life 05:38 TikTok As Proof 06:34 Can You Sell Channels 08:27 Trust Issues Online 09:13 ESPN Vs New Media 10:42 TV As Trusted Source 12:59 Valuing Art In AI 13:23 AI Music Rubbers 14:26 Authenticity Diamond Test 15:46 Fans Dont Care 16:04 AI as New Auto-Tune 17:02 Barbershop AI Blues Story 18:10 Artists Not Living Lyrics 21:27 Would an AI Hit Impress 22:42 Credit and Licensing Rules 24:45 Splits and Pre-Clearing Deals 25:49 AI as Sampling Evolution 26:55 Lawsuits and Fair Use Future 27:46 Suno Training Data Exposed 30:07 Will Anti-AI Artists Fade 31:18 Final Thoughts and Sign-Off Learn more about your ad choices. Visit megaphone.fm/adchoices

What does wellness have to do with building a successful business in the entertainment industry? On this episode of the FYM Show, Ty Baisden and Yoh Phillips explore the connection between mental wellness, financial discipline, entrepreneurship, and creative ownership while breaking down some of the biggest conversations in music, film, and business. The episode begins with Ty reflecting on a panel discussion in New Orleans about the growing use of rap lyrics in criminal prosecutions, examining why hip-hop artists are often treated differently than actors, filmmakers, or country musicians when their art is presented in court. They discuss the broader implications for creative freedom, the music industry, and Black artists. The conversation then shifts to the business of filmmaking, comparing blockbuster budgets to some of the most profitable low-budget films ever made, including The Blair Witch Project, Paranormal Activity, Mad Max, and Obsessed. Ty and Yoh explain what actually drives production costs—from locations, permits, insurance, and crew to talent and marketing—and why understanding budgets is essential for entrepreneurs and independent creators. They also discuss why slow, sustainable business growth often beats rapid expansion, covering strategies like keeping personal overhead low, creating cost-efficient productions, securing long-term funding, leveraging crowdfunding, and investing wisely in marketing. Whether you're an entrepreneur, filmmaker, musician, content creator, or small business owner, this episode delivers practical lessons on building wealth while protecting your health and creative vision. If you're interested in business, entrepreneurship, wellness, financial freedom, the creator economy, independent artists, filmmaking, music industry insights, and wealth-building, this episode is for you. In this episode: Wellness and entrepreneurship for creatives Rap lyrics used as evidence in court Creative freedom and the music industry Independent filmmaking and movie budgets Why low-budget films can become blockbuster successes Business strategy for artists and entrepreneurs Crowdfunding vs. traditional financing Marketing budgets and ROI Financial discipline and long-term wealth Building sustainable creative businesses 👍 Like, subscribe, and turn on notifications for more conversations about business, wellness, entrepreneurship, investing, financial freedom, and the creator economy from the FYM Show. #BusinessPodcast #WellnessPodcast #Entrepreneurship #FinancialFreedom #CreatorEconomy #MusicBusiness #FilmIndustry #IndependentArtists #CreativeEntrepreneur #SmallBusiness #WealthBuilding #Mindset #Investing #FYMShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Grantham says the U.S. stock market is dangerously overvalued — and he wouldn't touch Bitcoin, Tesla, or Mars colonization with a ten-foot pole. Ty and Yoh break down his viral Diary of a CEO interview and what it means for your money. In this episode of FYM, Ty and Yoh unpack investor Jeremy Grantham's appearance on Diary of a CEO, where he argues the U.S. stock market is overvalued, favors international diversification over American equities, and lays out a portfolio approach spanning international stocks, bonds, real estate, precious metals, and cash. Grantham also dismisses Bitcoin as useless and mostly criminal-adjacent, questions the realism of Mars colonization, and says he wouldn't touch Elon Musk-linked valuations like StockX unless prices dropped significantly. Ty shares how this interview shifted his own investing strategy toward low-cost international index funds while keeping private equity as a core focus, and breaks down his "realignment" plan for turning 50: a paid-off house, minimal debt, dividend and interest income, and a genuinely low-cost lifestyle. They also dig into why high earners — especially pro athletes — go broke despite massive incomes, and why budgeting and financial discipline matter more than the size of the paycheck.  Topics covered: Jeremy Grantham's Diary of a CEO interview breakdown Is the U.S. stock market overvalued in 2026? Why Grantham prefers international stocks over American equities Portfolio diversification: bonds, real estate, gold, and cash Why Grantham calls Bitcoin useless Elon Musk, Mars colonization, and StockX valuation skepticism Low-cost international index funds vs. private equity The "realignment at 50" strategy: debt-free living and passive income Why athletes and high earners go broke Subscribe for more conversations on money, markets, and financial discipline with Ty Baisden and Yoh Phillips on FYM. #Investing #StockMarket #JeremyGrantham #PersonalFinance #FinancialFreedom #IndexFunds #PrivateEquity #Retirement #Bitcoin #DiaryOfACEO Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the FYM Show, Ty and Yoh discuss digital wellness and what it’s been like for Ty to remove Instagram due to high screen time, noting it’s limited some ad and artist-support work but mostly shifts his attention to long-form learning on YouTube and LinkedIn rather than doom scrolling. They compare short-form versus long-form content and argue that short clips can promote long-form podcasts, with YouTube remaining key for long viewing while Instagram functions more as a promotional and social tool. Ty explains why Culture is producing a feature film, citing years of studying TV/film, improved affordability through AI, an indie studio strategy of releasing films direct-to-consumer and via festivals, and building IP alongside music soundtracks. They also cover union realities in film, and Ty argues the music industry needs unions to standardize fairness and protect artists and managers, warning against handshake deals. CHAPTERS 00:00 Summer Check In 00:42 Quitting Instagram 01:37 Long Form Learning 02:52 Welcome To FYM 04:03 Doomscrolling Debate 05:48 Short Vs Long Content 07:45 Why A Feature Film 12:07 Union Red Tape Lessons 13:56 Music Needs Unions 17:00 Handshake Deals Fallout 20:25 Wild West Music Biz 22:00 Access Vs Professionalism 23:35 Closing Advice Learn more about your ad choices. Visit megaphone.fm/adchoices

Ty and Yoh catch up on a busy, hot start to summer, with Ty recapping his trip to France for Cannes Lions, where his team focused on brand partnerships, marketing, and learning the creative agency landscape, alongside events like Paris Men’s Fashion Week and BET Awards coverage for clients. Ty shares what it was like bringing a 16-year-old intern to shadow him—navigating age restrictions while noticing the intern’s constant note-taking and journaling—and encourages more Black creators and entertainment professionals to invest in Cannes despite costs and low Black attendance (around 5%). They both discuss diversifying relationships through festivals and conferences beyond headline award shows, and Ty previews an upcoming talk tied to Essence weekend on rap lyrics in the courtroom, including preparation and the issue of rappers being targeted compared to other genres. 00:00 Welcome Back FYM 00:39 Summer Heat Check 01:13 Ty’s Busy June Recap 03:11 Intern Shadows Cannes 06:38 Cannes Takeaways 08:35 Representation and Costs 11:45 How Ty Got In 17:17 Why These Events Matter 22:19 Essence Panel Prep 26:35 Wrap Up and Books Learn more about your ad choices. Visit megaphone.fm/adchoices

In a summer-themed FYM Show episode during Black Music Month, Ty and Yo discuss why they love the season and Ty’s upcoming work trip to Cannes Lions in France, including golfing afterward. Yo reacts to a moving, well-written essay Ty shared about a 16-year-old Black scholarship student at a $60K-a-year private school who feels “included but not invited,” comparing his experience to The Great Gatsby. Ty explains he received the essay through Put Me In, an organization supporting kids with incarcerated parents, and he invited the student, Rodney, to join his Cannes trip as a week-long intern and travel companion, building an itinerary through Nice, Cannes, Saint-Tropez, and golf resorts. They connect the essay’s themes to class, race, and opportunity, discuss a “Kids Overseas” program idea, and reflect on Black music as hit-making and “passage,” ending with summer plans and an Essence Festival panel on rap lyrics used in prosecutions. 00:00 Show Cold Open 03:32 Summer Vibes Talk 04:31 Cannes Trip Plans 05:33 Gatsby Essay Reaction 07:31 Put Me In Mission 09:22 Rodney Cannes Invite1 2:44 Ty Travel Backstory 14:27 Cost To Belong 16:52 Kids Overseas Idea1 8:19 Gatsby Comic Journey 22:14 Gatsby Student Praise 23:50 Summer Style Check 24:09 Black Music Month Talk 25:07 Black Music Makes Hits 26:26 Music As Passage 28:53 R&B To SpaceX 30:28 Artifacts And Lineage 32:46 Little Richard Industry Racism 35:24 Reaching Back Advice 37:33 Summer Plans And Festivals 38:53 Travel Tips And Wrap Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the F**k You Money Podcast, Ty Baisden and Yoh Phillips explore the connection between wellness, healthy aging, entrepreneurship, and long-term success. Ty shares how turning 42 in 2026 has shifted his focus toward preventative health, including starting physical therapy for a tight back, modifying his fitness routine, and prioritizing longevity over ego-driven workouts like heavy back squats.The conversation dives into the concept of a "layered mindset," with Ty explaining how his creativity still feels 17 years old while his life experience and wisdom continue to evolve. Ty and Yoh discuss the importance of staying young at heart through continuous learning, curiosity, anime, cartoons, creativity, and embracing small acts of rebellion that keep life exciting.They also examine the cultural impact of graffiti as a youthful and influential art form, Ty's relationship with music industry executive Ray Daniels, and the value of speaking authentically in entertainment and business spaces. The hosts discuss financial risk, wealth building, and entrepreneurship in the music industry, highlighting how success became more tangible when Ty began earning approximately $300,000 annually and started thinking seriously about diversification and long-term financial security.Throughout the episode, Ty shares practical advice on aging gracefully, maintaining mental sharpness, learning from younger generations, and building sustainable habits around nutrition, sleep, fitness, and overall wellness.Topics Covered:• Wellness and preventative healthcare• Physical therapy and fitness after 40• Healthy aging and longevity• Entrepreneurial mindset and personal growth• Music industry business insights• Ray Daniels and industry relationships• Graffiti culture and creativity• Financial diversification and wealth building• Staying curious and lifelong learning• Diet, sleep, recovery, and performance#Wellness #HealthyAging #Entrepreneurship #PhysicalTherapy #FitnessOver40 #Longevity #PersonalDevelopment #WealthBuilding #MusicIndustry #RayDaniels #FinancialFreedom #FYouMoneyPodcast #TyBaisden #YohPhillipsCHAPTERS00:00 Welcome to FYM00:47 Back Health Reset02:12 Rethinking Heavy Lifts03:18 How Old Is Your Mind05:18 Staying Creatively Young07:23 Graffiti and Rebellion11:17 Ray Daniels Connection12:58 Speaking Truth Fearlessly20:44 Managing Risky Industries26:50 Curiosity and Respect28:54 Aging Gracefully Wrap30:47 Final Thanks and OutroGet The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode was initially aired in Season 2. While the conversation is slightly dated, it's still relevant to current state of the job market. What happens when corporate giants report soaring profits while casting aside their faithful employees? We tackle this unsettling trend by exploring the stark reality of layoffs in profitable companies like Universal Music Group and Spotify. Through personal stories and thoughtful discussion, we emphasize the need for financial independence—what some might call "FYM." We also take a nostalgic trip down memory lane to celebrate the legendary Freaknik festival in Atlanta, pondering its cultural significance and the unique way it stood out from other popular events like Miami's spring break. Our conversation then shifts to the precarious world of the entertainment industry, where job security feels like a relic from the past. Through emotional anecdotes, we capture the abruptness of layoffs, especially in remote work environments, and the ripple effect on personal and professional lives. We explore strategies for navigating these challenges, from keeping personal contacts handy to understanding the essential role of IT departments in facilitating swift exits. Highlighting Nathan Slavik's journey from editor to entrepreneur, we showcase how resilience and adaptability can lead to new opportunities and a renewed sense of purpose. Rounding out the episode, we muse on the unpredictable adventures life throws our way, from investing in Dogecoin to embracing unexpected career transitions. We share tales of unforeseen triumphs, such as Suzy's transformation from a failed business to a million-book success, proving that setbacks can indeed lead to remarkable comebacks. With a touch of humor and optimism, we invite you to join the conversation about Freaknik's legacy and other episode highlights, encouraging you to share your thoughts and stories with us. Job Insecurity, Entertainment Industry, Layoffs, Corporate Profits, Financial Independence, Freaknik, Atlanta, Cultural History, Financial Dreams, Career Transition, Skill Development, Entrepreneurship, Resilience, Adaptability, Financial Anxiety, Investments, Strippers, Age, Self-Promotion, Success Chapters (00:00) - Corporate Profits vs. Employee Layoffs (04:11) - Navigating Job Insecurity in Entertainment (07:56) - Navigating Independence and Entrepreneurship (17:30) - Navigating Career Transition and Skill Development (30:45) - Navigating Age and Career Transitions (43:10) - Financial Dreams and Self-Promotion Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of FYM, Yoh & Ty explore the business lessons behind artist ownership, viral marketing, and long-term brand growth. The conversation begins with music legend Curtis Mayfield's transition from The Impressions to building his own record label and producing the iconic Super Fly soundtrack, leading into a discussion about Sam Cooke's pioneering ownership mindset, independent label strategy, and lasting impact on the music industry. The discussion then shifts to the power of virality in today's digital economy. Is going viral the modern-day "open sesame" for artists, entrepreneurs, and brands? Ty and Yoh break down how viral moments can create massive opportunities for growth, using examples from Kountry Wayne, celebrity-driven music boosts, Chicago child artist Young Roddo, and Honey Pot's viral brand breakthrough. They also examine why virality is difficult to manufacture, how authentic storytelling helps businesses convert attention into revenue, and why preparation matters when sudden success arrives. From a former tech employee's cake business exploding after a viral post to the financial realities of managing a hit record, this episode reveals the hidden business mechanics behind growth, momentum, and sustainability. Topics covered: • Curtis Mayfield and artist ownership • Sam Cooke's independent label legacy • Music industry business strategies • Artist independence vs. record labels • How viral marketing impacts business growth • Kountry Wayne's viral success formula • Honey Pot's viral controversy and sales surge • Why hit records can create cash flow challenges • Record label funding and artist development • Content marketing, storytelling, and brand building • Entrepreneurship lessons from viral success If you're interested in music business, independent artists, entrepreneurship, marketing strategy, brand growth, content creation, or the economics of virality, this episode delivers practical insights and real-world examples. Learn more about your ad choices. Visit megaphone.fm/adchoices