The DTC Insider
The DTC Insider
Brian Roisentul
How To Capture More Email Addresses For Black Friday
41 minutes Posted Oct 27, 2023 at 5:00 am.
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Show notes
In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com.
 
We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions.

In this episode...

  • What is Retention.com?
  • How Does It Work?
  • The iOS 14 Impact on E-commerce Email Marketing
  • Navigating iOS 17 Updates with Retention.com
  • Klaviyo's Tracking Evolution and Its Significance
  • Benefits for Shopify Merchants
  • Preparing for Black Friday in Email Marketing
  • Timing Black Friday Email Campaigns

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.
 
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
 
To learn more about BSR Digital, visit their website or book a call here.