In this episode of The DTC Insider, Brian Roisentul sits down with Mary McMahan, Brand Marketing Manager at WithSimplicity, to discuss how a small clean beauty brand grew by staying resourceful, building genuine relationships, and putting community at the center of its marketing.Mary shares how she joined WithSimplicity in 2019 as the brand's sole marketer, working with a limited budget while taking on everything from rebranding and packaging to website optimization and social media. She explains how focusing on owned and earned channels helped strengthen the brand's online presence, and how creative ideas like augmented reality makeup filters helped WithSimplicity adapt during the pandemic.They dive into the brand's affiliate strategy, how Mary manually finds creators through Instagram, why building genuine relationships matters more than treating affiliates as marketing metrics, and how one affiliate relationship is now evolving into a product collaboration. Mary also shares how WithSimplicity grew 130% in one year by being prepared to capitalize on the right opportunity and connecting with creators who were already aligned with the brand's values.Plus, they discuss why brand is ultimately about how customers feel, how email marketing and loyalty programs can strengthen retention, the value of behind-the-scenes and founder-led content, when agencies can help growing brands, and why AI still needs human knowledge and oversight in marketing.-- This episode is brought to you by ⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠ or book a ⁠⁠⁠⁠⁠⁠call⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Arin Schultz, Chief Growth Officer at Naturepedic, to discuss the key decisions that helped the brand triple its revenue in just five years.Arin shares how Naturepedic evolved from its wholesale roots into a growing omnichannel brand, while explaining how influencer marketing, physical retail, and a willingness to continuously rethink their strategy have contributed to the company's growth.They dive into Naturepedic's influencer strategy, why the company has a six-person team dedicated to working with creators, how UGC is being used across Meta and CTV, and why choosing the right channels matters more than simply following the latest marketing trends. Arin also shares the lessons behind Naturepedic's retail expansion, how physical stores can drive online growth, why site selection can make or break a location, and how giving employees a sense of ownership can improve performance and retention.Plus, they discuss AI and the changing customer journey, why Naturepedic is investing more in prospecting and demand generation, the limitations of focusing too heavily on immediate ROAS, and why brands should never become too comfortable with the marketing strategy that's working today.--This episode is brought to you by ⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠ or book a ⁠⁠⁠⁠⁠call⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares, to discuss what it really takes to build a brand people genuinely connect with.Jake shares the journey of building Mid-Day Squares from a condo kitchen into one of the most recognizable brands in CPG, while explaining why authenticity, storytelling, and human connection have been the foundation of the company's growth from day one.They dive into the realities of entrepreneurship, overcoming adversity, finding the right role as a founder, building a brand through vulnerability, and why documenting the journey can be more powerful than trying to create the perfect marketing campaign. Jake also explains why trust is the foundation of every great relationship, how brands create emotional connections that competitors can't replicate, and why authenticity remains one of the biggest competitive advantages in business.Plus, they discuss AI, the future of brand building, creating communities instead of audiences, and why the brands that will thrive are the ones that never lose their human connection.--This episode is brought to you by ⁠⁠⁠⁠BSR⁠⁠⁠⁠.⁠⁠⁠⁠BSR⁠⁠⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a ⁠⁠⁠⁠call⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Josh Sprague, founder of Orange Mud, Seven Clay, and Anvil & Acre, to discuss what it really takes to build and grow successful DTC brands in an ecommerce landscape that never stops evolving.Josh shares the lessons he's learned after launching three companies across different eras of ecommerce, explaining why strong business fundamentals, customer understanding, and operational excellence matter far more than chasing the latest marketing trends or growth hacks.They dive into the realities of paid media, attribution, Amazon, customer retention, and why founders should fully understand their business before investing in advertising. Josh also explains how he built a community of nearly 1,000 brand ambassadors, dramatically reduced product returns through customer education, and why testing and continuous optimization remain essential for long-term growth.Plus, they discuss AI, direct mail, email automation, scaling ecommerce brands, and what Josh would do differently if he were starting a brand from scratch today.--This episode is brought to you by ⁠⁠⁠BSR⁠⁠⁠.⁠⁠⁠BSR⁠⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠visit their website⁠⁠⁠ or book a ⁠⁠⁠call⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Arshad Bahl, founder of Amrita, to discuss what it really takes to build a profitable DTC brand in an industry obsessed with growth at all costs.Arshad shares how the CPG landscape has changed over the last decade, why venture capital has shifted the priorities of many founders, and why he believes profitability, customer retention, and operational excellence matter far more than chasing revenue at any cost.They dive into the retention strategies that have helped Amrita grow sustainably, including why the first three orders are the most important in a customer's journey, how to bridge the trust gap with new customers, and why referrals and word-of-mouth continue to outperform many modern acquisition channels.Arshad also breaks down his approach to manufacturing, margins, customer acquisition, and channel strategy, sharing practical insights for founders looking to build stronger businesses without relying solely on paid media.Plus, they discuss the importance of building a business around your values, creating opportunities for neurodiverse talent, and why a profitable $5 million business might be a better outcome than a stressful $100 million one.--This episode is brought to you by ⁠⁠BSR⁠⁠.⁠⁠BSR⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠visit their website⁠⁠ or book a ⁠⁠call⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Samuel Goodman, co-founder of Cheeky, to talk about what it really takes to build and scale a DTC brand from scratch.From starting with no background in dentistry to becoming the largest custom night guard company in the US, Samuel shares how they identified a real problem, validated it through hundreds of customer calls, and built their first product using 3D printing.They dive into the early days of the business, from testing demand with landing pages and ads to building a Shopify-first brand and scaling to thousands of customers through direct-to-consumer channels.Samuel also breaks down how they expanded beyond a single product into a full oral care ecosystem, and what drove those decisions based on customer demand.Plus, he shares the reality of breaking into retail, including years of outreach, getting their first meeting with Walmart, and what it actually takes to land on shelves and succeed once you’re there.--This episode is brought to you by ⁠BSR⁠.⁠BSR ⁠helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠visit their website⁠ or book a ⁠call⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Lekha Vyas, founder of SynQ Wellness, to talk about one of the most talked about trends in health right now: GLP-1 and what comes next.From her background leading brands at companies like L’Oréal and Estée Lauder to building a new category in wellness, Lekha shares how she’s developing a plant-based alternative to GLP-1 drugs, delivered through a Listerine style strip that dissolves in your mouth.They dive into the real impact of GLP-1 drugs, including long term side effects, dependency, and why more consumers are starting to question them. Lekha also explains the science behind sublingual delivery, how it bypasses the gut, and why it could change the future of supplements and metabolic health.Plus, she breaks down what it actually takes to build a breakthrough product, from 75+ formula iterations to early human testing, and how she’s approaching go to market, TikTok, and DTC in a hyper competitive landscape.--This episode is brought to you by BSR.BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, visit their website or book a call.

In this episode of The DTC Insider, Brian Roisentul sits down with Lauren DeCarli, founder of Paneros Clothing, to talk about what’s actually working for brands today.From customer acquisition in an increasingly expensive landscape to why authenticity is outperforming polished content, Lauren shares how brands can stand out by building real connections with their audience. They also dive into retention strategies, including how to create a better post-purchase experience, implement rewards programs, and turn customers into repeat buyers. Plus, Lauren breaks down her approach to building a sustainable brand, from working closely with artisans in Bali to making intentional decisions across the entire product lifecycle. --This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul shares essential strategies for e-commerce brands to scale efficiently in Q2, focusing on avoiding common mistakes in planning, customer acquisition, and marketing funnel structure. Learn how to leverage data, optimize messaging, and understand the customer journey for sustained growth.--This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Anthony Morgan, co-founder and CEO of Enavi, a CRO agency working with 8 and 9-figure Shopify brands.Anthony breaks down why most brands misdiagnose their performance issues, how the on-site experience is often the most neglected part of the funnel, and why landing pages are frequently used as a band-aid instead of fixing the real problem.They also dive into how top brands approach conversion rate optimization, how to properly analyze your funnel, and what actually drives revenue beyond just paid ads.Check it out!--This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.