If there's one person to teach us about differentiation, it's Peep Laja. He has not only studied differentiation and talked about sameness, but has also lived it at his latest company, Wynter. Learn how Peep used differentiation at Wynter to drive 2,000+ event registrations, start a successful podcast despite everyone and their mom (and me) having a podcast. Plus, I didn't whisper the intro this time. Always a plus. Or maybe that's my differentiator. Who knows. --- For more good stuff from Peep, follow him on LinkedIn or Twitter.

Jon Franko is a co-founder at Gorilla 76, the industrial marketing agency. Jon has hired writers like no one else, built one of the strongest writing teams I know, and is here to share what he's learned in 10+ years of doing this. Also, I whispered the intro. So that's something to look forward to. ---- Connect with Jon on LinkedIn or learn more about Gorilla 76 here.

It's what everyone needed: Another B2B marketing podcast. Jokes aside, I want to make this the best resource for making content marketing successful in the first year. Hold me accountable and drop me a note on LinkedIn. Catch ya later, Julian

Josh Spilker turned the websites of Friday.app, ClickUp and WorkZone into revenue machines using SEO. We're talking 1000% growth in less than a year. He was kind enough to share his secret sauce with us.  Here's what we covered: Why mid-funnel keywords are the best starting place for SEO How Josh does keyword research Creating 50 pieces of quality content as a one-man marketing team Finding excellent freelance writers on UpWork How to outsource content the right way Setting goals with leadership ---- Connect with Josh on LinkedIn and check out his website.