John Mason is a serial entrepreneur, currently on a mission to make workplace learning more spontaneous, inclusive and continuous through his technology company, Sideways.

Prior to Sideways, John founded a range of software and services businesses that were ahead of their time (for example, a peer-to-peer knowledge sharing app for the frontline economy and a virtual golf coach, both long before smartphones and mobile broadband made these ideas 'no brainers'). In this episode of the First-time Founders Podcast, John talks about the challenges and opportunities of bringing an idea to market whilst enabling technologies and customer perspectives are still maturing!

Interested listeners can reach John (https://www.linkedin.com/in/masonjohn/) at [email protected] and Rob (https://www.linkedin.com/in/robertliddiard/) at [email protected]