Matthew Dashper-Hughes is International Director and a Business Coach for GunnerCooke, the UK's fastest growing law firm. Prior to his role with Gunnercooke, Matthew held a wide range of executive leadership positions including serving as Chief Operating Officer for Ryman Stationers, the nationwide UK retailer, where he was one of Yapster's first Founder Customers. Matthews specialisms include executive coaching, management and leadership development training and mentoring, operational and commercial management, business development, sales, writing and speaking.

In this episode of the first-time founders podcast, Matthew breaks down the psychology and process of early stage selling - and much much more.