Without a doubt, one of the most inspirational podcasts we have had the pleasure to be part of. Christopher Brooks joins today's podcast to share with the wider community why the CX World Games exists. It's thought-provoking, insightful, passionate and, above all else, inspirational. Christopher leads by example, has a very clear and defined sense of what his "Why" is, and, ultimately, is a man of his word. It really was an honour to be able to have him as a guest and hear the story of the CX games. How it started, how it has grown and all the human interest stories that came out of such a brilliant event. Mr Brooks, stand up and take a bow. It is the very least you deserve.