Everyone from CEOs to politicians has been talking about the likelihood of AI-related job loss, and several companies have already let people go in anticipation that AI can do their work. Ford Motor Company is the latest to rehire those workers when AI proved inadequate for the job. Elsewhere, many of the managers who have let people go regret their decisions, and some companies are revising their hiring plans. To remedy the chaos, Neville and Shel discuss the importance of strategy and knowledge management systems, among other things.Continue Reading → The post FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It. appeared first on FIR Podcast Network.

In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency.Continue Reading → The post ALP 311: How can agency owners hold themselves accountable? appeared first on FIR Podcast Network.

In the long-form FIR episode for June, Neville and Shel consider the causes and implications of surging anti-AI sentiment in the US (which is also growing in other developed countries), as well as the increasing use of "shadow AI" in organizations. Other reports include studies documenting the continued erosion of trust in mainstream news media, the growth of personal branding among communication professionals, a shocking self-inflicted reputation crisis for a UK business, and evidence that employees aren't reading your internal communications (unless maybe they are). Dan York shares information on Collections in the Mastodon 4.6 release and the W Social situation in his Tech Report.Continue Reading → The post FIR #520: AI’s PR Meltdown appeared first on FIR Podcast Network.

Most companies have corporate values. Most companies get them wrong. In episode 4 of "On the Same Page," Shel and Steve look at what works, what doesn't, and why, with examples and tales from their own experiences. Continue Reading → The post Episode 4: Are Corporate Values Useless, Harmful, or Necessary appeared first on FIR Podcast Network.

We have known about media bias effect for decades: the belief that the media is biased against your side of a debate. New research finds that the same belief applies to misinformation. While the research was focused on political issues, the underlying cause applies equally to misinformation about brands, companies, and business issues. In this short midweek episode, Neville and Shel find that the PR industry has not yet acknowledged the phenomenon, which requires strategies to address it.Continue Reading → The post FIR #519: Is Misinformation Biased Against You? appeared first on FIR Podcast Network.

In this episode, Chip and Gini make the case that the bar for genuine human interaction has dropped so low, clearing it will make you stand out.Continue Reading → The post ALP 310: In the age of AI, people skills matter more than ever appeared first on FIR Podcast Network.

he history of public relations over the last 30 years is a litany of one failure after another -- failures to recognize and embrace technologies that represented seismic shifts in how people and organizations communicate. The internet. The web. Social media. Smartphones. The video shift. And now, with AI, the industry seems poised to do it again. As many organizations explore how AI will reshape them, PR agencies still seem unable to figure out billing models to replace the now-useless hourly rate. In this short midweek episode, Neville looks at a post from Stephen Waddington that laments the industry's intransigence, and Shel and Neville discuss what PR should be doing.Continue Reading → The post FIR #518: Is the PR Industry Blowing It Again? appeared first on FIR Podcast Network.

In this episode, Chip and Gini ask if you were on the receiving end of your own agency’s processes, would you be happy?Continue Reading → The post ALP 309: Is your agency easy to work with? appeared first on FIR Podcast Network.