Brands, social media platforms, self-proclaimed gurus, and bloggers have all been chanting about community for years at this point, and it's usually leveraged as a tactic to make consumers feel like they're missing out if they don't get in on something. By buying this product, you're in the in-crowd. If you don't buy it, you're not.

Let's step away from the buzzword factor and think about what community actually means.

While you're at it, go ahead and check out https://howdycuriosity.com/welcome.