In this episode of the Find Grow Keep podcast, Karen sits down with Jason Le from JRNY Digital to talk about why purpose, values, vision and mission are not just nice words for your website. They help shape how small businesses grow, how they market themselves, who they attract, how they make decisions, and how they build teams that truly fit. We explore why so many businesses struggle to stand out when they try to appeal to everyone, how authentic values help connect with the right cli...