As business owners, we often talk about scaling — but how do you grow sustainably without burning out your team or losing sight of what matters most? In this episode, Karen Kirton is joined by Matthew Forzan, Managing Director of Yoghurt Digital, a Sydney-based agency specialising in SEO, CRO, and data-led UX. With over 20 years in the industry, Matthew shares how his team uses data not only to drive client results, but also to make smarter internal decisions that support growth, cultur...