Show notes
Their story started with the soap making kit. He left landscaping in 2015 for a more scalable business model. During the humble beginnings of Herb’N Eden, the co-founders experimented with over 15 varieties of soap before narrowing down the best proprietary blends. They went from 2 to 25 employees in five years, adding 23 of those employees in the last eight months riding the pandemic wave. Tips. Stay nimble (quick & light), create content around your story from day one, Spend more on marketing, hire in and during economic waves, and create a system. Frenemies. Fear of spending, financial loans, COVID-19, and protest around black injustice.
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