In this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as: - How to find your audience - The importance of controlling your online presence - Why you should consider blogging - Effectively capturing prospect information - Using email marketing to nurture your leads - Managing your client relationships with a CRM Any digital marketing advancements you make will have a noticeable impact on your business gr...

Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet. Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible through smart devices. Each person today is represented by individual pieces of data called PII or Personally Identifiable Information. In th...

In today’s podcast, I’ll be walking you through mobile marketing: what it is, why it’s so important, the different types of mobile marketing, its benefits, and its disadvantages. Did you know that 71% of marketers believe that mobile marketing is the core of their business? Stick around because in this episode, I’m going to tell you why. Let’s dive right in and figure it out together! Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4 M...

Now that in-person events are a possibility again, many of us are anxious to start engaging face-to-face. In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with your traditional modes of outreach. A successful trade show is composed of three parts: the pre, the during, and the post-event strategy. Modern aud...

Successful businesses are those that embody a strong and recognizable identity. Is your business or company one of them? In today’s episode, I’ll break down corporate identity— what it is, how your company can improve their public perception and/or corporate identity, and examples of those who have already mastered it. Let’s dive right in and figure it out together!

In today’s podcast we will be discussing some of the projected sales and marketing trends of 2022, some of the technological AI advancements that are already generating a lot of buzz, and how you and your business, company, and/or team can prepare for these upcoming industry game-changers. Let’s dive right in and figure it out together! Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4 My site: http://kevin-england.com/​​​ My agency: https...

Being the leader of my own marketing agency has taught me firsthand just how quickly market trends can shift. The consumers of yesterday, are not the same consumers of today. Your customers and clients expect a personalized experience that is carefully tailored to their individual interests. And, in order to effectively meet these expectations, you need to understand the needs and wants of your target audience, and how you can cater to their demands better than your competition. In today’s...

A true leader understands that in order to gain respect, they have to connect with their audience through effective in-person communication, as well as through today’s digital channels. In this episode, we explore the ways that you can hone your communication skills so you can become a talented communicator, on and off the screen! Join me, as I break down what takes some people years to master into just a few easy steps. Let’s dive right in and figure it out together! Subscribe...

Join me for this new episode as I discuss the many aspects of affiliate marketing—what it is, why it’s become so popular amongst today’s digital youth, what qualifies as affiliate marketing, and how companies and consumers are utilizing affiliate marketing in 2021. We will talk about: The three parties that make up affiliate marketing The most popular ways that e-Commerce affiliate marketing is used Today's most well-known affiliate partnership programs The advantages and disad...

In this episode, I discuss a marketing phenomenon that in recent years has swept all over the web–––influencer marketing on social media. Like most things in life, there are positives and negatives to social media influencer marketing, and it may not be as straight forward as you think. So, let’s dive right into today’s topic and figure it out together. Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4 My site: http://kevin-england.com/​​​...