On International Women's Day 2024, FemInnovation is dropping a special episode with a special announcement: the launch of the Women's Digital Health Network (WDHN)! The WDHN is committed to driving meaningful and innovative advancement in healthcare through sustained communications and collaborations with federal agencies, Congress, the women's digital health industry, and nonprofits. Learn about why the WDHN was created, its goals and objectives, and how to take part in this brand new initiative! We'll be following up with a regular episode on the WDHN with more information, but we're thrilled to bring you this special announcement today and to keep advancing the momentum in women's health and femtech. Join the Women's Digital Health Network @ This Website Learn More About WDHN's Founders:Liz Powell: LinkedIn | G2G Consulting Website Nada Hanafi: LinkedIn | MedTech Color Website Bethany Corbin: LinkedIn | FemInnovation Website 

Determining whether and how to integrate artificial intelligence into your femtech product can feel like a daunting task. In today’s world of AI, big data, and machine learning, it can be tempting to assume that your product needs to incorporate AI to attract investment or secure a competitive advantage. While AI certainly has a place in femtech, its incorporation into your product should be deliberate and meaningful and provide recognizable value to your users. Otherwise, founders risk artificially inflating the price and complexity of their products without providing value to their consumers. In this special episode of the FemInnovation Podcast, host Bethany Corbin talks with data and AI expert Gilad Barash about how to determine whether your femtech product needs AI and whether the “sensationalization” of AI is warranted. Gilad is a data and AI strategist and analytics leader who has worked for companies at the cutting edge of data. His 15 years of using data and AI to solve complex business problems has led him to start asking the hard questions about how data affects our everyday lives and how our lives in turn create data. Gilad explores these questions through his internationally recognized podcast “Who’s Your Data?” where he interviews industry thought leaders and discusses how data and AI affect different industries as well as their influence on social change. Don’t miss this exciting episode where Bethany and Gilad dive into the data hierarchy of needs (i.e., how to think about data and AI for your startup), the biases present in AI data sets, the crucial questions that startups need to ask themselves about data and AI, and the fundamentals of generative AI. RELEVANT LINKS: More about the Who’s Your Data? Podcast at this website.Read Gilad’s Article on The Femtech Frontier: Embracing AI for Women’s Health in 2024 at this website.Sign Up for a Co-Hosted Webinar by Bethany and Gilad on AI Readiness in Femtech: Navigating the Data Hierarchy of Needs (February 21st at 12:00 pm EST). Register at this website.   Connect with Our Guest, Gilad Barash: LINKEDIN Follow Our Host, Bethany Corbin: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS

Navigating the pitfalls and challenges in the femtech industry can be daunting. From raising capital (in an environment where less than 4% of research and development funding goes to women’s health) to ensuring clinical accuracy of femtech products (with studies showing that 85% of femtech apps don’t meet ORCHA’s clinical quality threshold) to negotiating contracts with payers and employers, operating in the femtech industry takes resilience and passion.  In this episode of FemInnovation, host Bethany Corbin sits down with Dr. Mitzi Krockover to discuss the evolving landscape of women’s health as it relates to funding, clinical accuracy, and business adoption. Mitzi is a fierce women’s health advocate and the Founding Medical Director of the Iris Cantor-UCLA Women’s Health Center. Mitzi also served as the Vice President of Women’s Health at Humana and is the current Managing Director of the Arizona Chapter of Golden Seeds, an angel investing network. Mitzi is the host of the Beyond the Paper Gown Podcast and serves on Springboard’s Women’s Health Executive Committee. Bethany and Mitzi discuss the barriers to clinical adoption of femtech products, how payers and employers evaluate femtech devices, the importance of advisory boards, the role of angel investors, and much more. You won’t want to miss this conversation by a powerhouse duo in women’s health! RELEVANT LINKS: More about Beyond the Paper Gown at this website.More about Mitzi Krockover at this website. Follow Beyond the Paper Gown @Instagram. Connect with Our Guest, Dr. Mitzi Krockover: LINKEDIN | INSTAGRAMFollow Our Host, Bethany Corbin: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS

Many femtech entrepreneurs want to enhance their presence as recognized public speakers who get paid to share their insights with audiences worldwide. The reality, however, is that only 32% of professional public speakers are women and only 25% of all technology keynote or stand-alone public speakers are women. Too often, women struggle to break into the public speaking arena or are offered speaking engagements solely to add diversity to an all-male panel. This devalues the expertise of incredible founders and entrepreneurs who have important insights, journeys, and lessons to share with interested audiences. In this episode of FemInnovation, host Bethany Corbin speaks with Bobbie Carlton, founder of Innovation Women and Carlton PR & Marketing, about how women entrepreneurs can fight for their place on stage. Bethany and Bobbie discuss tips and tricks for women to get their names known in the public speaking world, why it’s important to start your public speaking journey early, and how to find your “secret sauce” and core message that sets you apart from other speakers. They also explore how speakers can set themselves up for success when taking that next step into paid public speaking, how to think about your own business model as a speaker, and why it’s essential to do the hard work before presentations to deliver real value. This episode is a must-listen for any female (especially those in femtech) who is looking to create a bigger presence on stage! RELEVANT LINKS: More about Innovation Women at this website. More about Carlton PR & Marketing at this website.Follow Innovation Women @LinkedInFree Speaker Resources at this website. Connect with Our Guest, Bobbie Carlton: LINKEDIN | INSTAGRAMFollow Our Host, Bethany Corbin:WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS

Many entrepreneurs assume that the Titanic sunk because it hit a single iceberg. But the truth is that the Titanic’s fate was the result of a series of missteps and misguided choices that prevented the ship from recovering once it struck the iceberg. The failure of many startups can be viewed similarly – there’s never just one thing that sinks a startup. Rather, startup failure is the result of choices, debt, and spending over time, with such decisions accumulating to prevent success when a future roadblock is encountered. It’s why up to 90% of startups fail. In this episode of the FemInnovation Podcast, host Bethany Corbin sits down with Drs. Todd and Kim Saxton to discuss the Titanic effect and how startups can successfully navigate the uncertainties that threaten to pull their businesses under. Todd and Kim are award-winning professors at Indiana University’s Kelley School of Business and have made it their mission to help startup founders and investors navigate the icebergs that so often sink startups in their early stages. Kim and Todd have advised, helped launch, and invested in hundreds of startups spanning life sciences, software, sports, consumer products, and services. If you’re a startup company, you won’t want to miss their incredible perspective on how to navigate the oceans of debt that startups accumulate.   RELEVANT LINKS: More about Todd Saxton at this website. More about Kim Saxton at this website. Read The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups.  Connect with Our Guest, Todd Saxton: LINKEDINConnect with Our Guest, Kim Saxton: LINKEDIN Follow Our Host, Bethany Corbin:WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS

It’s no secret that female founders remain extremely underfunded in today’s entrepreneurial world, receiving only 2% of total venture capital dollars. On the flip side, studies consistently show that female founded companies over-deliver results and profits. So why are investments in female founded companies still treated as charitable or philanthropic endeavors instead of standard business practice? In this episode of FemInnovation, host Bethany Corbin speaks with Carrie Colbert, founder and general partner of Curate Capital, to learn more about why women are being neglected in the VC world and what we can do about it. As the first in her family to graduate college, Carrie began investing her money into female-founded companies, generating a 10x ROI in just five short years. She launched Curate Capital in 2021 to expand investments in businesses by women for women. Curate Capital closed its first fund in 2022 with a $15 million raise primarily supported by individual female investors. Bethany and Carrie discuss how to get more dollars to female founders, the importance of changing the profile of investors, how to overcome biases as a female founder, how more women can invest in female founded businesses, and much more. Join us for an engaging discussion on transforming the VC landscape! RELEVANT LINKS: More about Curate Capital at this website. Follow Curate Capital @Instagram. Follow Curate Capital @LinkedIn.  Connect with Our Guest, Carrie Colbert: LINKEDIN | INSTAGRAM Follow Our Host, Bethany Corbin: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS

Curious about protecting your intellectual property through trademarks but don’t know where to start? In this episode of FemInnovation, host Bethany Corbin sits down with attorney Kelli Jones to demystify the trademark process. Kelli runs her own virtual law firm focused on helping entrepreneurs legally protect their business ideas and strategies. Bethany and Kelli start with the basics by educating founders about the foundational characteristics of trademarks – including what they are and why they’re beneficial for startups. The legal duo then walks through how companies can determine whether they need trademarks, how trademarks can save startups money, common trademark mistakes, and the trademark process. Join us for an exciting episode that breaks down everything startups should know about trademarks.  RELEVANT LINKS: More about Kelli Jones Law at this website. Follow Kelli Jones Law @LinkedIn. Connect with Our Guest, Kelli Jones: LINKEDIN | INSTAGRAM Follow Our Host:WEBSITE | LINKEDIN | TWITTER | INSTAGRAM | ADDITIONAL LINKS

In this episode of FemInnovation, host Bethany Corbin sits down with Somer Baburek to discuss women's health in the biotech industry and the future of endometriosis diagnosis. Somer is the CEO of Hera Biotech, an early-stage women's health company focused on commercializing a minimally invasive diagnostic for endometriosis. Prior to founding Hera, Somer spent 7 years with the largest life science venture capital fund in San Antonio and served as the Director of Clinical Operations for two of the fund's sister companies. Bethany and Somer discuss why the biotech industry continues to ignore women's health, how to build diagnostic tools without a scientific or medical background, how life sciences VC funds analyze biotech companies, and the ways in which Hera Biotech is revolutionizing the endometriosis field. You won't want to miss this exciting discussion. RELEVANT LINKS: More about Hera Biotech at this website. Follow Hera Biotech @LinkedIn and @Instagram.Hera Biotech Articles & Features @Linktr.ee. Connect with Our Guest, Somer Baburek: LINKEDINFollow Our Host: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS

Host Bethany Corbin engages in an enlightening conversation with Jocelyn Chong about how femtech and women’s health companies can approach the sales side of their businesses with confidence and power. Jocelyn, a certified life and business coach and award-winning author, breaks down why sales shouldn’t be a dirty word and how female founders can cultivate a sales mindset without shame or discomfort. In this episode, Bethany and Jocelyn talk about why sales gets a bad reputation with female founders, common misconceptions about sales, how to change your perception of the sales process, pushing through imposter syndrome so that female founders can own their position and authority with confidence, and how entrepreneurs can stay motivated during difficult sales cycles.  RELEVANT LINKS: More about Jocelyn Chong at this website. More about Jocelyn Chong’s coaching services at this website. Connect with Our Guest, Jocelyn Chong: LINKEDIN | INSTAGRAMFollow Our Host:WEBSITE | LINKEDIN | TWITTER | INSTAGRAM | ADDITIONAL LINKS

In this episode of FemInnovation, host Bethany Corbin sits down with Ligia Kornowska, an internationally recognized leader in AI in medicine, telemedicine, and medical data, and 2x Forbes 30 under 30 honoree. Ligia is the Managing Director of the Polish Hospital Federation (the largest hospital organization in Poland), Co-Founder and Chair of the Board of Data Lake, and President of the Donate Your Data Foundation. She is also a recipient of the ESET Heroes of Progress award and has been listed among the 100 most influential people in Polish healthcare for the last 3 years. In this episode, Bethany and Ligia discuss democratizing access to medical data (with patient consent!) to help advance women's healthcare and close the gender data gap. They break down the use of blockchain technology to give medical organizations and startups access to essential data to help improve, test, and refine their products and offerings. Bethany and Ligia also discuss best practices and concerns with AI that femtech and healthtech startups should know, and the importance of breaking into emerging femtech markets worldwide. RELEVANT LINKS: More about Data Lake at this website.  More about Ligia’s work at the International Hospital Federation at this website. Connect with Our Guest, Ligia Kornowska: LINKEDIN | INSTAGRAM | TWITTER/XFollow Our Host:WEBSITE | LINKEDIN | TWITTER | INSTAGRAM | ADDITIONAL LINKS