The Profit Loop With Alisa Conner
The Profit Loop With Alisa Conner
Alisa Conner
Why Your Functional Medicine Marketing Isn't Working (And How to Fix It)
16 minutes Posted Apr 22, 2026 at 1:17 pm.
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You're doing every marketing activity imaginable, and your schedule still isn't full. This week: the 3 places functional medicine marketing actually breaks down, and the 3-step audit to fix them.
You're running ads. You're posting on social. You've got a newsletter, maybe a webinar, maybe even a podcast. And your functional medicine practice schedule still isn't full.
Here's what's actually going on: you don't have a marketing problem. You have a systems problem.
In this episode of The Profit Loop, Alisa Connor breaks down the three core breakdown points she sees in nearly every functional medicine practice she works with, and gives you a concrete, three-step action plan you can run this week.
In this episode:
Why nearly 99% of specialty medical practice websites say the same thing (and why yours probably does too)
The cocktail party mistake that's killing your marketing before it starts
What the patient journey actually looks like — and why most practices only pay attention to the first step
The measurement problem that lets agencies get away with reporting vanity metrics for years
Three steps you can take this week to start diagnosing where your system is breaking down
This one's for you if: You're a functional medicine practice owner, administrator, or COO who's frustrated that marketing investment isn't producing predictable patient flow.
Resources:
Free Practice Assessment
Free Consultation
Full Blog Post
Watch on YouTube
Connect with Alisa:
AlisaConner.com
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