This show started as The Feed You Podcast, became Second Act Entrepreneurs, grew into CX Fanatics — and now it's becoming The Profit Loop. Each version reflected where the work was heading. And the work has headed somewhere very specific.
Over the past year, I've focused my consulting on two markets: specialty medical practices (orthopedics, sports medicine, functional medicine, ophthalmology) and professional services firms (consulting, legal, engineering, IT). Organizations spending six and seven figures on marketing — without clear visibility into whether it's actually producing patients or clients.
What I kept finding is that acquisition, retention, and referrals aren't separate strategies. They're an interconnected loop. When one feeds the next, growth becomes self-sustaining. That's The Profit Loop.
In this episode, I cover:
- Why the show is evolving and what stays the same
- The three growth levers every episode will map to: acquisition, retention, and referrals
- What Purposeful Hospitality means and why it's your most powerful growth strategy
- Who this show is built for (and why you should stay even if you're not in those industries)
- The P3 Method — my diagnostic framework for aligning patient/client experience, profit, and purpose → What to expect every week going forward
If you want a head start, grab a free assessment of how your practice or firm shows up online — no pitch, just an honest outside perspective:
New episodes drop weekly. Welcome to the loop.
