Show notes
My special guest this week on the podcast is Jasmine Haitalani, a branding expert for 6 and 7 figure coaches and CEO of Highflier Powerhouse. Jasmine joins me to discuss the process and considerations for establishing and growing a brand, from creative decision-making to building your reputation in your industry.Interviewing Jasmine was a huge inspiration for me and my own rebrand too – thank you to everyone who has been in touch to share feedback on the new Ceels Lockley and Peaceful Service Pro vibe. I appreciate you! If you’re going through your own business branding or rebranding phase and need some moral support, then head over to my Instagram and drop me a message – I always love hearing from you. Timestamps[1:25] Hey love! Welcome to this special episode featuring Jasmine Haitalani[2:46] So… what actually is branding??[3:40] “What do you want people to feel?”: Starting a new brand[5:20] How to build up brand credibility and awareness[7:30] Consistency, confidence, energy, trust: The pillars of branding[11:43] Jasmine’s advice on injecting creativity in your brand[15:14] “Gather your general ideas first”: Why you should avoid Pinterest for branding inspo[18:31] Bringing your messaging in line with your brand[21:42] How Jasmine separates out branding, marketing and sales[24:23] The top 3 branding mistakes that Jasmine sees online[27:52] The error of making yourself seem bigger than you are[30:11] How to overcoming business rebrand anxiety[34:00] Is colour theory actually a thing?? Plus an expert colour tip[37:33] The full scoop on Branding Revenue Lab[40:00] Where to find Jasmine onlineFOLLOW JASMINEHighflier PowerhouseHighflier Powerhouse on InstagramBecoming The Brand Podcast FOLLOW ME ON SOCIALSInstagramLinkedInTikTok::JOIN MY LISTDon’t miss Profitable Peace, my weekly email series that teaches you how to double your corporate salary working just 20hrs/week.::WORK WITH MEceelslockley.coOffer Suite OracleRealign IntensiveApply for Coaching::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application