Fei Wu is a Boston-based content expert professional and YouTube personality since 2019. She is here to offer invaluable insights on leveraging AI tools for YouTube and webinar success. Take a peek at her journey in deciphering the practical side of the AI realm, so that it can be harnessed to carry the words of value far and wide. In this special episode of Fearless Pricing Podcast! In this episode, we take a break from the "value" part of "value communication" and focus more on the "communication" part, especially when it comes to AI innovation in that field. *Questions answered in this episode: 1. Why is micro content relevant to a expert that wants to price better anyway? 2. How is content creation like going to the gym? 3. How can content creation be simplified as an approach? 4. Why is it important to produce different types of content beyond just expert content? 5. How does the "curse of knowledge" affect content creation? 6. What role should AI tools play in an effective content strategy? PLUS Where can experts find relevant AI tools to enhance their content? Linkedin:https://www.linkedin.com/in/feiwu/ Web: https://www.feisworld.com/ How I turn long form content into clips: https://www.podintelligence.com/ 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Nichole Waver is a money management strategist and financial coach based in Columbia, South Carolina who works with high earners on their money strategies. When she was starting out, Nicole discounted a long-tail full service offer too heavily in order to acquire a client and then realized that discounts can be hard to shake off both internally and externally. *Questions answered in this episode: 1. How can I avoid the pitfalls of addictive discounts? 2. How do I communicate full value to clients upfront? 3. What is the labor illusion and how does it impact perceived value? 4. How can I remove emotions from pricing decisions? 5. What is purchasing power parity and why does it matter for pricing? 6. Does past experience mean I should charge less even if I can deliver faster? Linkedin:https://www.linkedin.com/in/nichole-weaver/ Web: [nicholeweaver.com](http://www.nicholeweaver.com/) 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Heather Chavin is an experienced marketer and Seth Godin's AltMBA educated coach who founded a coworking community for creatives. Initially providing the community for free, she eventually tried to charge membership fees after and found it to be really hard, especially since she formed close friendships within the community she cared for. *Questions answered in this episode: 1. How do you transition from a free to a paid service without losing customers? 2. Does your pricing strategy match your brand positioning? 3. How to demonstrate the value of your expertise to prospects? 4. What is "cover pricing" and when should you use it? 5. Should you only charge for concrete deliverables? 6. Can "voluntary handicaps" like personal relationships increase perceived value? Linkedin:https://www.linkedin.com/in/heatherchavin/ Web: https://www.gogodone.com/ 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Jane Vandermeer is a star stylist, Awarded Best International Personal Styling Expert of 2023. She is based in Mont Albert, Australia and talks about the heartbreaking decision to either disappoint a client at the time of weakness or completely undervalue the actual effort of both her and her team. Check out how she decided to prevent this in the future as well. *Questions answered in this episode: - What's a quiet discount and why it's hard to stop giving it? - Why it's OK for creatives to not discount the value if the work feeds their soul? - Who should foot the bill of a big change in direction in the middle of a project? - In what case can letting go of profit to benefit a client be a great business decision? - Why is the price very much a part of your brand? - When can a sale be bad news? Linkedin:https://www.linkedin.com/in/janevandermeer/ Web: https://finesseyourstyle.com/ 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Carrie Benedet is a global leadership coach based in Sydney, Australia. She talks about a prolonged period of time during which many people didn't see the value of her work, or at least acted like they didn't see why they should pay close to the value. *Questions answered in this episode: - If price is the main driver of sales, why don't more people buy second-hand clothes? - How can personal values be a stand-in for the value of your service that clients usually miss? - How do you use your price to warn clients about risks that they should be worried about? - Why is it hard to do due diligence on services that we don't understand well? - Why you cannot set up your value communication in a way that it attracts everybody Linkedin:https://www.linkedin.com/in/carriebenedet/ Web: https://carriebenedet.com/ 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Maja Puškarić is a LinkedIn expert and personal branding coach based in Vienna, Austria. In her main story, a client tried to play hardball and halve a more than generous price, and ended up getting rejected. Maja simply refused any money for the job rather than to be insulted by the price. *Questions answered in this episode: - How exactly do you calculate the price of a professional service? - Why do clients try to shake us down, and why it's unlikely to work? - What happened to Maja when she increased the price 5x, and why? - Why does being proud of being both the best and cheapest choice make no sense? - What use it to have a "dream" hourly rate that you never show to clients? - Why is counting on psychological impacts on price a strength, not a weakness? Linkedin:https://www.linkedin.com/in/maja-puskaric/ Web: https://www.meetmaja.com/ 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Claus Raasted is the author of 42 books, as well as a rockstar consultant and speaker based in Denmark who works as an external advisor to McKinsey as a side hustle. During negotiations about the financials of a possible "big break" in Abu Dhabi, Claus made two pricing mistakes, one of which was rendered insignificant by the size of the other, and ended up disappointed. This case is a very illustrative cautionary tale of the best-intentioned, stars-in-your-eyes deal-making that scarred many a passionate expert's career. *Questions answered in this episode: - How do you know your generosity is not going to backfire? - Why does the "If we sell at least 20% of that, we are good" logic usually let us down? - Why is having passion and skill sometimes not enough to make good things happen? - How can politely offering your best price first be seen as disrespectful and amateurish? - How to get to a client's budget by respectfully asking for it? - What's the difference in pricing when selling to "rookie" vs "veteran" clients? Linkedin: https://www.linkedin.com/in/clausraasted/ Web: https://www.clausraasted.com/ 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Deb King is a transformational master coach of coaches based in Sydney, Australia with over 20 years of experience. She helps clients transform themselves and their programs but found that once the transformation is done and they looked at the bill, a lot of the value they got during the process was forgotten. Pair that with the difficulty to explain the value of a personal change to someone who has yet to go through it, and she had a real problem charging her worth. *Questions answered in this episode: - Why what you are selling is the solution to the symptom the client sees, rather than the real underlying problem that you sense is causing the symptom - Why do people have the instinct to pay more attention to advice that cost them more - What's the only condition for a price to be fair to both parties - How does working fewer hours make your result worth more, not less - Why do we need our work to be hard in order for its results to feel valuable to us - Why is it bad to go into detail when itemizing your bill LinkedIn https://www.linkedin.com/in/debking-happiness-coach/ Web: https://thewisdomplayground.com/ 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Kelsey Frick is a freelance translation account manager based in Glasgow, Scotland. In her "What I Should Have Charged" story, although Kelsey had pretty much a dream start to her freelance career, she was soon offered to do a job she knew how to do and yet not what she expected, and she had trouble finding the right way to adapt her pricing. Long story short, she got stuck in an arrangement that suited no one, really. Questions answered in this episode: - How can two sides negotiating with the best of intentions still produce a bad pricing result - Where's the big trap in having a great first year of freelancing - How do you build trust and approachability as a freelancer - How to structure amorphous work into 3 "boxed", well-defined options - Output-based pricing, vs the classic input pricing base - Why all education gets us to undervalue our own work, and what to do about it LinkedIn https://www.linkedin.com/in/frick-kelsey/ Instagram https://www.instagram.com/frickinfreelance/?hl=en TikTok https://www.tiktok.com/@frickinfreelance 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/

Filip Zolota is a Zagreb, Croatia based and global oriented business coach for professionals and his "what I should have charged" story is about the stacks of proposals he wrote at the beginning of his career, none of which seemed to matter in the positive or negative conclusion of the sales process. Questions answered in this episode: - Why does selling a paid analysis step first help you close more sales - How does your price communicate your confidence - How is the client not understanding your value your own responsibility rather than fault - Difference between pricing growth work and sustaining work - How does pricing based on value strengthen respect for your work - How do you know if your pricing is working for you Web https://filipzolota.com/, https://maoio.consulting/ A lot more conversations like this: The Swan Pricing show https://www.youtube.com/@swanpricingshow3867 💸 Find the short, sweet, FEARLESS advice in your inbox twice a week 💸 https://landing.mailerlite.com/webforms/landing/s3p5h4 If you agree that this world would be better if experts actually got paid well, #Fearless_Pricing is a channel for you. It is a hub where real pricing questions find practical answers, advice, and tips. For more answers and tips, subscribe here:https://www.youtube.com/channel/UCKJqnXJHAtbwPsfWhAz804g?sub_confirmation=1 For more on Fearless Pricing: https://fearless-pricing.com/ Thumbnail Photo by Božidar Babić https://www.instagram.com/poslovniportreti/?igshid=ZDdkNTZiNTM=