Fat Mascara
Fat Mascara
Jessica Matlin
Business Desk: How to Advocate for Yourself with Dana Capone, The Beauty Lawyer NYC
49 minutes Posted Oct 7, 2026 at 4:00 am.
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Dana Capone (@thebeautylawyernyc) has a 360-degree view of the legal side of beauty, having worked with both major corporations and independent creators. (Full disclosure: She also works with Fat Mascara.) Her passion is helping people advocate for themselves, which she says is a muscle you can strengthen with every difficult conversation. In this episode, she explains her "Velvet Hammer" method for negotiating without being labeled "difficult," tips for protecting your product name, where AI fits into legal matters, how to go into business with a friend while protecting your relationship, and more. (Note: This podcast is for educational and entertainment purposes only. Nothing discussed should be construed as legal advice, nor does it create an attorney-client relationship. Laws and circumstances vary, and you should consult your own attorney regarding your specific situation.)


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