It’s easy to be cynical about cause-related marketing in the beauty industry—until you listen to this interview with Karissa Bodnar, the CEO of Thrive Causemetics. We talk about why she built philanthropy into her business model, how her company chooses which causes to support and navigates the politics of giving, the product formulations she’s proudest of—and the one product she wishes she could figure out how to invent. -- Want more of our beauty podcast? Episode Recaps & Notes: fatmascara.com/blog; Our Private Facebook Group: Fat Mascara / Raising a Wand; Instagram: @fatmascara, @jessicamatlin, @jenn_edit; Twitter: @fatmascara; Email: info@fatmascara.com; To Leave a Voicemail & Be Featured on a Future Episode: 646-481-8182.

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