In this episode of FairPlay, Arun delves into the world of data-driven decision-making with guest Dr. Lee Schlenker. As a distinguished Professor of Business Analytics and Digital Transformation, Dr. Schlenker brings a wealth of experience to the conversation, having held IBM's inaugural academic chair of e-business and later Oracle's Academic Chair of Emerging Technologies at the EM Lyon. Today, through the Business Analytics Institute, Dr. Schlenker provides training and coaching on data science and the managerial challenges of AI to a prestigious corporate clientele, including Axa, Microsoft, and Oracle. Join Arun and Dr. Lee Schlenker as they explore the promises, challenges, and intersections of data and technology in marketing, offering valuable insights to CEOs, CMOs, investors, regulators, and anyone intrigued by the evolving landscape of marketing. FairPlay with Arun Kumar is your go-to podcast for a captivating discussion on navigating the complexities of data and technology in the marketing world.