<p>That meme about A&amp;W and their 1/3rd pound burger; is it fact? Fiction? Some mix of the two? In this episode, we are looking at why McDonald's Quarter Pounder outlasted A&amp;W's "Thirds the Word" campaign.</p>

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.