<p>Let's go all the way back to 2018. It was the year every fast-food company decided sustainability was vital. White Castle and Burger King debuted plant-based burgers, but McDonald's was still winning the fast-food wars. So why did Burger King choose to grab viewers' attention with a decomposing whopper? Listen to this episode to find out why I think an award-winning ad campaign was actually a fail.</p>
<p>Hosted by: Dave Plough</p>

A&W's One-Third Pound Burger

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.