At the IFA Convention in Las Vegas, Lance Graulich interviews Missy Wright, VP of Franchise Development at Five Star Franchising, about what makes franchisees successful, why more women and younger entrepreneurs are entering franchising, and how to choose the right business model.Missy shares insights on Five Star Franchising, including Card My Yard, Mosquito Shield, and Gotcha Covered, and explains the importance of systems, coaching, hiring, recurring revenue, and franchisee validation. They also discuss AI in franchising, resale vs. starting new, and the traits top-performing franchise owners have in common.If you’re exploring franchise ownership, low-investment franchises, or the best franchise opportunities, this episode is packed with practical advice.