Underdog humor, platform-specific nuance and engaging with a community from the inside,  the Contrarian’s joyful resilience is remodelling social media as a space for making people smile, (without the virtue signalling). In this episode, writer and editor Adrienne Matei shares tips on how brands can connect with the Contrarian mindset via communications.Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

Keen to rebuild the world, the Systems Sceptic is turning to NFTs, crypto and virtual worlds to claw back control. For brands, this means getting clued up on game economies, hybrid blockchain models to liven up your product and investing in smartphone experiences. In this episode, game producer and consultant John Wolff shares tips on how brands can deliver for the Systems Sceptic through technology.Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

Soft fascination, biophilic design, extrinsic communication; how do we take a more socio-psychological approach to using design as a wellbeing tool? In this episode, architectural and interior designer Oliver Heath shares tips on how brands can empower the Culture Steward to feel happier in both their home and local community. Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

Subverting traditional entertainment behaviors, the Contrarian is looking for content that is deeply savvy; delivering home truths about human nature in a cheeky way, without being savage. In this episode, TED speaker and managing director of the Norman Lear Center Johanna Blakley shares tips on how media and entertainment brands can engage with the Contrarian in the coming year.Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

Consciously recrafting the beauty landscape to align with calls for proof of heritage, ingredient authenticity, and demographic transcendent marketing, today’s beauty consumer is steering change by exercising their power. In this episode, global culture and beauty trends expert Shabana Ebrahem shares tips on how beauty brands can deliver for the Cultural Steward.Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

The tensions between financial inequalities, mistrust of banks, decreased reliance upon the employer, and DIY crypto investing are converging. Are we headed for a potential consumer money management meltdown, or a more democratic and flexible financial future? In this episode, personal finance expert Laura Whateley shares tips on how money brands can rebuild trust with The Systems Sceptic. Explore the full Expert Outlook 2022: https://www.canvas8.co.uk/expert-outlook-2022

Get ready to explore the consumer behavior of the year, Opt in/Opt out, in Canvas8's Expert Outlook podcast 2022. Laid-back chats with the most fascinating thinkers, innovators and disruptors on the mindsets set to make an impact in the coming year.