In the latest episode of Taking the Pulse, we look back on three articles discussing big brands like Heineken, McDonald's and Booking.com that have been using their marketing dollars to make an impact. Read more in the links below. Ad of the Day: Heineken billboard uses solar energy to cool down your bear McDonald’s spotlights Latino film talent to boost industry representation How Booking.com Break Down Barriers for LGBTQ+ Travelers 

Web3 has dominated the conversation in the marketing world for some time now. In the latest edition of Taking the Pulse, we look into how event-based businesses have invested in the emerging space as well as how Web3 companies are turning to in-person experiences for continued growth. Articles: Broadway Uses AR to Get People into Theaters More than any other sports league, the NBA gone all in on Web3 Crypto project Solana is opening a store in NYC. Take a look inside 

Niantic Global Live Events Marketing Manager, Lauren Marks-Stevens, sits down with RedPeg's Trinity Turlington and Tim Yowpa for a chat about live event marketing, Pokémon GO Fest, the future of AR/VR mobile games. Note: Niantic is a client of RedPeg Marketing. Nothing contained or implied in this Podcast shall constitute or be deemed to constitute a partnership among the Parties nor shall this Podcast constitute a Party as the legal representative or agent of another Party. There is no brand sponsorship between the Parties in this Podcast.

Chris and Rebeca are joined by RedPeg EQUALLY founder (and digital designer) Colton Wright for a conversation on authentic Pride activations, being our whole selves in the work place, and so much more. This episode was taped in the middle of June and all articles referenced in the show are linked below.Taco Bell takes drag brunch on tour at Cantina locations Pantene urges LGBTQ+ community to show their true identity at work Skittles enlists LGBTQ+ artists to create colorful Pride 2022 packaging 

Women Who Drone is an online media company that inspires, educates, and empowers women to join the UAV industry. They provide online lessons & workshops, resources, news & reviews, career opportunities, and a supportive community of women from around the world. WWD Founder Elena Buenrostro and CTO Eliza Sarobhasa joined Pixis Drones COS Maria Booker for a deep dive into the drone industry. Our conversation explores the use of drones in the entertainment, brand, and experiential space, the mission of Women Who Drone, sustainability and much more. 

Volkswagen's Kendra Patterson joins the podcast along with RedPeg's Anna Sanders and Michael Nelson to discuss the impact of employee resource groups both within the workplace and in the community. We cover how ERGs get started in organizations large (Volkswagen) and small (RedPeg), how they approach programming, how they hold leadership accountable to drive policy change, and much more. 

Brandall C. Jones is the Connectivity Director at Kenny Leon's True Colors Theater Company in Atlanta, Georgia. He joined Experientially Speaking to talk about the company's commitment to celebrating Black storytelling, and the importance of access and representation in theater. We also dig into art's role in understanding history, bringing people together, and much more. 

Our RedPeg Pulse Newsletter roundtable discussion is back to talk about some of our favorite trends heading into the rest of 2022. Show Links: - What Will Sustainable Events Look Like in 2022? 7 Event Pros Share Their Efforts to Keep Gatherings Green Amid COVID-19 (BizBash) - HP CONTINUES ENVIRONMENTAL EFFORTS WITH TREE-GROWING CAMPAIGN (Ad Age)- JACKSON HOLE'S UNIQUE HIKING BOOTS LEAVE FOOTPRINTS WITH AN IMPORTANT MESSAGE (Ad Age)- Oreo Cakesters Is Taking Over the Last Blockbuster as a Nod to 2000s Nostalgia (Adweek)- Why Marketers Might Never Move Past '90s Nostalgia (Adweek) - OSCAR MAYER GETS IN YOUR FACE WITH A BEAUTY-INSPIRED BOLOGNA MASK (Ad Age)- Campbell's teams with experiential toy company Camp on candles, activity guides (Marketing Dive)

In the final episode of 2021, the RedPeg squad breaks down articles from the RedPeg pulse newsletter. Featured articles are listed and linked below! METAVERSEWhy the ‘Metaverse’ Represents a Revolution in Advertising Verizon showcases 5G with metaverse treasure huntWhy virtual stores are an entry for brands into the metaverse HOLIDAY SHOPPING Hasbro to host first livestream shopping event YouTube announces week-long shoppable holiday livestreams CELEBRITY COLLABSTim Hortons Superfan Justin Bieber Leads Donut Collab Popeyes and Megan Thee Stallion Turn Up the Heat With a Second Merch Collection McDonald’s Gets Mariah Carey to Promote Holiday Meal Giveaway 

EMMC Founder and Board President Dax Callner (Strategy Director at Smyle) and Marketing Chair Matt Sincaglia (VP, Strategy & Analytics at RedPeg) join the pod to talk about the Experiential Marketing Measurement Coalition (eventmeasurement.org). We discuss the group's goals, what's most important in measuring events, moving beyond traditional marketing metrics, and what's coming up in the event marketing space in 2022 and beyond.