Starbucks Reserve, Restoration Hardware, and Samsung 365 have created an environment where the experience is the stage, with the goods merely acting as props.  This week, Tom and Kiran discuss a recent visit to each of these stores and why they are great examples of companies investing in the experience economy.

Experience This Episode 4: Reimagining Retail

In the Experience This series, Tom Young and Kiran Bajwa explore the Experience Economy and discuss how consumers are valuing experiences over goods and services.