Eric Hultgren talks to president and CEO of Branded by Sound about Beyonce's new album that she dropped on Tidal and HBO on Saturday with little fanfare and then quickly broke the internet. Is this a scalable plan for the industry and can it save Tidal?

Ep 168: Snapchat makes historic deal with NBC for Olympic coverage

On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.